Category and Shopper Marketing Manager

Job Description:

Location: Warsaw

We are looking for an experienced and highly analytical Category and Shopper Marketing Manager - key strategic role designed for an independent expert, responsible for shaping category growth and driving best-in-class category execution across customers and channels.

You will act as a trusted advisor to both internal stakeholders and key retail partners, leveraging advanced data analytics and deep market understanding to unlock category potential.

Main responsibilities will include:

Drive Category Strategy

* Own and actively shape category strategies

* Translate market insights into actionable category growth plans across channels

Lead End-to-End Category Management

* Deliver full-scope category projects including:

* Assortment optimization

* Promotional effectiveness and planning

* Portfolio recommendations tailored to key customers and channels

Advanced Analytics & Insights

* Leverage Nielsen Discovery and other data sources (e.g., GfK, internal sell-out data) to generate deep market insights

* Translate complex datasets into clear, actionable business recommendations

Customer & Retailer Engagement

* Act as a category expert in discussions with Key Accounts, Buyer teams, and Retailer Category Management

* Lead category workshops, joint business planning sessions, and client presentations

* Build long-term, value-driven partnerships with strategic customers

Shopper-Centric Execution

* Develop customer-specific assortment strategies, planograms, and merchandising guidelines

* Ensure strong in-store execution aligned with shopper insights and category roles

Cross-Functional Collaboration

* Partner closely with Sales, Marketing, and Supply Chain teams to deliver aligned category initiatives

* Cooperate with regional/global teams managing a portfolio with strong international footprint

Performance Management

* Monitor category KPIs and performance drivers

* Continuously evaluate initiatives and optimize based on results and insights

What will make You successful?

* Extensive FMCG experience in Category Management, Trade Marketing, or Commercial Analytics

* Proven track record of leading category initiatives with measurable business impact

* Strong exposure to working with Key Accounts, Retailer Category Teams, and Buyers

* Advanced proficiency in Nielsen Discovery (mandatory)

* Strong experience in handling multi-source data (e.g., Nielsen, GfK, internal data)

* Ability to synthesize insights and influence decisions through data storytelling

* Deep understanding of shopper behavior, retail dynamics, and category growth drivers

* Experience in food & beverage categories is a strong advantage

* Highly developed communication and influencing skills

* Ability to operate independently while effectively collaborating cross-functionally

* English minimum B2 (working proficiency)

* Experience in research or data analytics agencies (e.g., Nielsen, Kantar) - nice to have

What do We Offer?

* Opportunity to work with strong global brands in a dynamic and growing category

* A high-impact, expert role with real influence on business performance

* Exposure to international structures and best practices

* A collaborative culture that values data-driven decision making and innovation

* Competitive benefits package: private medical care LuxMed, life insurance, Pension Fund, Social Fund, Multisport card, discounts in the canteen and Nestlé boutique, free parking, additional 2 days of annual leave - granted to employees who fully use their annual leave entitlement within a given calendar year.

* Flexible working hours and hybrid work (up to 10days remote work per month)

* Benefits for parents: welcome gift upon the birth of a child, fathers can count on an additional day off for this occasion; for the father or Second Carer, we provide an additional 4-week fully paid leave; an additional day off for childcare until the child's 14th birthday.

* "DbajMY' program supporting employees' health and wellbeing

* Partially paid Sabbatical available after 7 years of service.

* Work atmosphere based on respect, cooperation and openness to diversity

* Opportunity to participate in Sustainability projects and join a community focused on creating sustainable solutions

Location: Warsaw

We are looking for an experienced and highly analytical Category and Shopper Marketing Manager - key strategic role designed for an independent expert, responsible for shaping category growth and driving best-in-class category execution across customers and channels.

You will act as a trusted advisor to both internal stakeholders and key retail partners, leveraging advanced data analytics and deep market understanding to unlock category potential.

Main responsibilities will include:

Drive Category Strategy

* Own and actively shape category strategies

* Translate market insights into actionable category growth plans across channels

Lead End-to-End Category Management

* Deliver full-scope category projects including:

* Assortment optimization

* Promotional effectiveness and planning

* Portfolio recommendations tailored to key customers and channels

Advanced Analytics & Insights

* Leverage Nielsen Discovery and other data sources (e.g., GfK, internal sell-out data) to generate deep market insights

* Translate complex datasets into clear, actionable business recommendations

Customer & Retailer Engagement

* Act as a category expert in discussions with Key Accounts, Buyer teams, and Retailer Category Management

* Lead category workshops, joint business planning sessions, and client presentations

* Build long-term, value-driven partnerships with strategic customers

Shopper-Centric Execution

* Develop customer-specific assortment strategies, planograms, and merchandising guidelines

* Ensure strong in-store execution aligned with shopper insights and category roles

Cross-Functional Collaboration

* Partner closely with Sales, Marketing, and Supply Chain teams to deliver aligned category initiatives

* Cooperate with regional/global teams managing a portfolio with strong international footprint

Performance Management

* Monitor category KPIs and performance drivers

* Continuously evaluate initiatives and optimize based on results and insights

What will make You successful?

* Extensive FMCG experience in Category Management, Trade Marketing, or Commercial Analytics

* Proven track record of leading category initiatives with measurable business impact

* Strong exposure to working with Key Accounts, Retailer Category Teams, and Buyers

* Advanced proficiency in Nielsen Discovery (mandatory)

* Strong experience in handling multi-source data (e.g., Nielsen, GfK, internal data)

* Ability to synthesize insights and influence decisions through data storytelling

* Deep understanding of shopper behavior, retail dynamics, and category growth drivers

* Experience in food & beverage categories is a strong advantage

* Highly developed communication and influencing skills

* Ability to operate independently while effectively collaborating cross-functionally

* English minimum B2 (working proficiency)

* Experience in research or data analytics agencies (e.g., Nielsen, Kantar) - nice to have

What do We Offer?

* Opportunity to work with strong global brands in a dynamic and growing category

* A high-impact, expert role with real influence on business performance

* Exposure to international structures and best practices

* A collaborative culture that values data-driven decision making and innovation

* Competitive benefits package: private medical care LuxMed, life insurance, Pension Fund, Social Fund, Multisport card, discounts in the canteen and Nestlé boutique, free parking, additional 2 days of annual leave - granted to employees who fully use their annual leave entitlement within a given calendar year.

* Flexible working hours and hybrid work (up to 10days remote work per month)

* Benefits for parents: welcome gift upon the birth of a child, fathers can count on an additional day off for this occasion; for the father or Second Carer, we provide an additional 4-week fully paid leave; an additional day off for childcare until the child's 14th birthday.

* "DbajMY' program supporting employees' health and wellbeing

* Partially paid Sabbatical available after 7 years of service.

* Work atmosphere based on respect, cooperation and openness to diversity

* Opportunity to participate in Sustainability projects and join a community focused on creating sustainable solutions

Warszawa, PL