CRM Manager UK

Job Description:

YOUR MISSION

The CRM Manager is responsible for managing the UK CRM channel across email, app and membership - driving retention, revenue and database growth through targeted campaigns, activations and ongoing optimisation. This is a hands-on role executing day-to-day CRM duties, analysing data and having a solid understanding of customer journeys and segmentation.

CRM & Loyalty

* Own the UK CRM channel across email, app and loyalty, driving revenue, customer retention and database growth.
* Manage the CRM trading calendar in line with wider business trading and product launches.
* Build, schedule and optimise campaigns across email and mobile app.
* Maintain and optimise customer segmentation in line with the global framework, adding local segments where relevant.
* Analyse performance data to identify key trends and engagement drivers.
* Drive regional CRM-led brand activations to increase user engagement and database growth.
* Own the CRM A/B testing roadmap to maximise channel impact.
* Where necessary, implement local adaptations of global CRM guidelines to suit the UK market.
* Collaborate with global and cross-regional CRM teams to ensure alignment and adoption of best practices.
* Work with the wider UK eCommerce team.

YOUR TALENT

* Proven experience managing CRM in an e-commerce business.
* Strong data analysis skills; ability to turn data and trends into real understanding and actionable insights.
* Understanding of mobile app communications and attribution.
* Experience managing customer segmentation and audience insights.
* Strong understanding of wider performance marketing channels.
* Strong problem-solving mindset, with a curious approach that challenges assumptions.
* Experience using GA4
* Strong Excel skills
* Preferred:
* Experience using Emarsys
* Basic Photoshop knowledge
* Experience managing loyalty programmes

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application