Media Efficiency Manager

Job Description:

Consumer Brands Online & Digital United Kingdom, Hemel Hempstead, England Full Time Regular Apply for this role

About this Position

Join Henkel as our Media Manager and play a key role in shaping the success of our UK & Ireland brands through innovative, data-driven media strategies. In this exciting role, you'll lead the planning, optimisation and performance of multi-channel media campaigns, ensuring every investment delivers maximum impact and return. Working closely with leading agency partners, global platforms and internal stakeholders, you'll use insight, analytics and the latest digital trends to drive continuous improvement, influence media strategy and deliver measurable business growth across one of the world's leading FMCG organisations.

What you´ll do

* Lead the planning and delivery of paid media campaigns across a portfolio of brands, developing data-driven media strategies that maximise performance, efficiency and return on investment while ensuring compliance with Henkel governance and approval processes.
* Manage end-to-end campaign execution, driving continuous optimisation to achieve key performance metrics including CPM, CPC, CPV and ROAS, while maintaining accurate tracking, platform setup and brand safety standards.
* Own media budgets and financial governance, ensuring effective budget management, accurate campaign pacing, purchase order management, reconciliation and the identification of cost-saving opportunities.
* Analyse campaign performance and market data to generate actionable insights, using attribution, marketing mix modelling and competitor intelligence to continuously improve media effectiveness.
* Lead test-and-learn initiatives, evaluating results and embedding learnings into future campaign planning to drive innovation and continuous improvement.
* Stay ahead of digital media trends by monitoring developments in AI, emerging platforms and advertising technologies, while building strong relationships with key media partners including Google, Meta, TikTok and The Trade Desk.
* Build collaborative relationships with agencies and internal stakeholders, leading day-to-day agency performance, sharing best practice across markets and ensuring operational excellence.
* Be a key point of contact for Regional Media and digital teams ensuring best practice is adhered to and learnings are shared with wider European team members.
* Partner with brand and influencer teams to develop platform-first content that maximises campaign performance, engagement and measurable business outcomes.

What makes you a good fit

* Strong understanding of media channels with a focus on efficiency optimisation and cost-performance management.
* Ability to analyse performance data and convert it into clear, ROI-oriented insights and recommendations.
* Effective stakeholder and agency management with a focus on delivery discipline and optimisation excellence.
* High attention to detail in budget governance, financial accuracy, and operational processes.
* Proactive problem-solver who champions continuous optimisation, waste reduction, and efficiency gains.
* Experience within a media agency or in a media role is essential

Some perks of joining Henkel

* Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
* Diverse national and international growth opportunities
* Global wellbeing standards with health and preventive care programs
* Gender-neutral parental leave for a minimum of 8 weeks
* Employee Share Plan with voluntary investment and Henkel matching shares
* Performance bonus / incentives
* Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
* Annual Leave: 27 days plus 8 Bank Holidays
* Celebration vouchers
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26098477
Job Locations: United Kingdom, England, Hemel Hempstead
Contact information for application-related questions: RecruitmentUKIE@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
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