Shopper Marketing Manager - Away From Home

Job Description:

About the job

Introduction & Job Detail:
At Danone, we're driven by a powerful mission: to bring health through food to as many people as possible. As one of the world's leading FMCG companies, our brands span Dairy & Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. We're proud to be a purpose-led business, committed to healthier diets, sustainable practices, and inclusive growth.
Role details
To deliver excellent execution within key away from home coffee chains, QSRs & independents, wholesale B2B & Foodservice customers responsible for the management and delivery of the Shopper Marketing plans across the Alpro brand.
Role Focus

Analytics
* Analysis of shopper data (where applicable) and previous activations to provide insight for campaign plans by customer
* Monthly budget forecasting and reviews, adjusting accordingly based on data
* Ownership and delivery of campaign performance and target tracking
Customer Engagement
* Lead shopper marketing contact to nurture & grow our Alpro partnerships across the top 4 coffee chains, from idea generation to execution.
* Nurture and manage your day-to-day customer contacts (wholesale & food service/contract catering)
* Ensure we are the 'supplier of choice' by understanding best in class ways of working and consistently delivering against this
Project Management
* Working closely with Sales and Marketing IBC team to ensure the delivery of aligned and impactful brand & channel specific messages
* Working with customers to collaboratively plan and execute tailor-made shopper plans to budget, evaluating and adapting as necessary
* Lead the always on Alpro brand engagement across B2B training platforms, customer trade shows/coffee shows & POS ordering system.
* Responsible for the excellent execution of NPD in specific customers
* Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute
* Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI
Team Engagement & Development
* Being an active member of the Shopper team
* Delivery management through setting the plans for activities and desired outcomes, engages the team on the 'why' of each project and coaching on the day-to-day challenges

About You

* Thinks beyond scope before making decisions that can impact others
* Able to build good relationships authentically and quickly
* Able to work autonomously to find solutions to challenges
* Able to build their network and can engage others through clear communication
* Understanding and experience of successful project management
* Ability to use questioning and listening to gain true needs of customer/ agency
* Able to demonstrate experience of successful negotiations
* Good level of commercial acumen

Please note that the salary on offer for this position is between £45k - £55k + bonus & benefits " descriptionHeader="
Introduction & Job Detail:
At Danone, we’re driven by a powerful mission: to bring health through food to as many people as possible. As one of the world’s leading FMCG companies, our brands span Dairy & Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. We’re proud to be a purpose-led business, committed to healthier diets, sustainable practices, and inclusive growth.
Role details
To deliver excellent execution within key away from home coffee chains, QSRs & independents, wholesale B2B & Foodservice customers responsible for the management and delivery of the Shopper Marketing plans across the Alpro brand.
Role Focus

Analytics
* Analysis of shopper data (where applicable) and previous activations to provide insight for campaign plans by customer
* Monthly budget forecasting and reviews, adjusting accordingly based on data
* Ownership and delivery of campaign performance and target tracking
Customer Engagement
* Lead shopper marketing contact to nurture & grow our Alpro partnerships across the top 4 coffee chains, from idea generation to execution.
* Nurture and manage your day-to-day customer contacts (wholesale & food service/contract catering)
* Ensure we are the ‘supplier of choice’ by understanding best in class ways of working and consistently delivering against this
Project Management
* Working closely with Sales and Marketing IBC team to ensure the delivery of aligned and impactful brand & channel specific messages
* Working with customers to collaboratively plan and execute tailor-made shopper plans to budget, evaluating and adapting as necessary
* Lead the always on Alpro brand engagement across B2B training platforms, customer trade shows/coffee shows & POS ordering system.
* Responsible for the excellent execution of NPD in specific customers
* Tracking of the key targets (e.g. activation ROI, shopper conversion, customer touchpoints) to deliver the plan, working across functions to execute
* Delivery of each campaign by subchannel (e.g. main estate, convenience, online etc) to maximise ROI
Team Engagement & Development
* Being an active member of the Shopper team
* Delivery management through setting the plans for activities and desired outcomes, engages the team on the ‘why’ of each project and coaching on the day-to-day challenges" workFromHome="Hybrid