Marketing Analyst

Descripción del puesto:

Work Location Assignment: Mexico City (Must be able to work from assigned Pfizer office 3 days per week, or as needed by the business.

POSITION SUMMARY
The Marketing Analyst is responsible for supporting the execution of tactical plans and digital initiatives derived from the category strategy. This role ensures effective implementation of marketing activities, coordination of promotional materials, campaign tracking, and data analysis to support informed decision-making and future marketing strategies.

KEY REPONSIBILITIES
* Support the execution of action plans for the product portfolio.
* Coordinate the creation, development, and implementation of promotional materials.
* Maintain proactive communication with customer-facing teams and external vendors, ensuring proper feedback and follow-up.
* Manage marketing campaigns and track key performance indicators (KPIs) with internal and external stakeholders.
* Analyze digital performance data, including campaign results, conversion rates, and traffic, to support optimization of marketing strategies.
* Align commercial activities with the digital marketing plan and the Tactical Marketing Plan (TMP).
* Support price and market trend analysis.
* Follow up on sampling activities and field execution.

REQUIRED SKILL SET
* Strong commitment and sense of accountability.
* Ability to work collaboratively in cross-functional teams.
* Proactive and effective communication skills.
* Analytical and critical thinking capabilities.
* Creativity and continuous learning mindset.
* Proficiency in Microsoft Office tools (intermediate level).
* English: Intermediate level required.

EEO (Equal Employment Opportunity) & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.Marketing and Market Research