Shopper Insights Manager

Descripción del puesto:

Overview

The position is open due to the growing need for shopper-centric strategies and data-driven decision-making in the organization. The role reports directly to the E2E Commercial Insights Lead and collaborates closely with cross-functional teams, including Sales, Marketing, Category Management, and RGM. The main responsibility is to translate shopper insights into actionable strategies that drive category growth and strengthen customer engagement.

Why should you join this team?
* Impact & Strategic Influence - Play a key role in shaping shopper-centric strategies, driving category growth, and influencing business decisions at the highest level
* Cross-Functional & Dynamic Environment - Work closely with Sales, Marketing, and Category Management teams, gaining exposure to diverse business areas and engaging with top retailers
* Professional Growth & Development - Gain valuable experience in a strategic role, working with top industry experts and developing your skills in shopper insights, data analytics, and business strategy

Responsibilities

* Lead Shopper Insights agenda for Poland, ensuring research execution and insight implementation
* Translate insights into selling stories, leveraging analytics, consumer insights, and foresights to support customer collaboration
* Deliver actionable insights to Sales, Category Management, DX, and Marketing, enhancing strategies with shopper-centric data
* Segment shoppers and stores, using Point-of-Sale data and growth metrics to identify value opportunities
* Build and strengthen customer relationships, engaging in strategic discussions based on foresights and category trends
* Develop external and internal data partnerships, improving decision-making and strategic insights
* Adapt global and sector playbooks to business unit needs, focusing on occasion-based strategies and profitable growth
Qualifications

* Expertise in Shopper Insights & Research - Ability to set up research agendas, synthesize insights, and translate them into actionable strategies
* Strong Analytical & Data Interpretation Skills - Experience in working with databases (e.g., Nielsen, CMR), extracting insights, and creating data-driven selling stories.
* Strategic Thinking & Business Acumen - Ability to connect macro & micro trends, internal & external factors to shape long-term strategies
* Cross-Functional Collaboration - Proven experience in working with Sales, Marketing, Category Management, and RGM teams to align insights with business objectives
* Influencing & Stakeholder Management - Strong presentation and communication skills to engage senior leadership and retail partners effectively
* Proactive & Solution-Oriented Mindset - Ability to work independently and drive insights implementation across the organization
* Fluency in English & Industry Experience - At least 8 years in Insights roles, including 3-4 years in Shopper Insights, Consumer Insights, or Data Analytics.
* Polish as native

For the purpose of ensuring informed and transparent negotiations, those who advance to the interview stage will be provided with information regarding the initial level of renumeration for the position. During the interview, any questions will be addressed and additional information on the process provided.

* Lead Shopper Insights agenda for Poland, ensuring research execution and insight implementation
* Translate insights into selling stories, leveraging analytics, consumer insights, and foresights to support customer collaboration
* Deliver actionable insights to Sales, Category Management, DX, and Marketing, enhancing strategies with shopper-centric data
* Segment shoppers and stores, using Point-of-Sale data and growth metrics to identify value opportunities
* Build and strengthen customer relationships, engaging in strategic discussions based on foresights and category trends
* Develop external and internal data partnerships, improving decision-making and strategic insights
* Adapt global and sector playbooks to business unit needs, focusing on occasion-based strategies and profitable growth

Requerimientos del candidato/a:

* Expertise in Shopper Insights & Research - Ability to set up research agendas, synthesize insights, and translate them into actionable strategies
* Strong Analytical & Data Interpretation Skills - Experience in working with databases (e.g., Nielsen, CMR), extracting insights, and creating data-driven selling stories.
* Strategic Thinking & Business Acumen - Ability to connect macro & micro trends, internal & external factors to shape long-term strategies
* Cross-Functional Collaboration - Proven experience in working with Sales, Marketing, Category Management, and RGM teams to align insights with business objectives
* Influencing & Stakeholder Management - Strong presentation and communication skills to engage senior leadership and retail partners effectively
* Proactive & Solution-Oriented Mindset - Ability to work independently and drive insights implementation across the organization
* Fluency in English & Industry Experience - At least 8 years in Insights roles, including 3-4 years in Shopper Insights, Consumer Insights, or Data Analytics.
* Polish as native

For the purpose of ensuring informed and transparent negotiations, those who advance to the interview stage will be provided with information regarding the initial level of renumeration for the position. During the interview, any questions will be addressed and additional information on the process provided