Intern Audience Strategy

Descripción del puesto:

Audience Strategy & Profiling Internship

Internship Duration: August 2026 to January 2026 (6 months)

Be a part of a revolutionary change!

Times are changing at PMI. We've chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose - to deliver a smoke-free future.
This transformation will revolutionize every area of our business. The products we sell. Where we sell them. How they're manufactured and delivered. The way we talk to our customers and engage with society.
It's the perfect setting place to start your career. As you take your first steps, you'll have the backing of a multinational business combined with the freedom of a start-up. You'll bring a positive mindset and fresh perspective to projects that can make a huge difference to so many.

About the team

The Audience Strategy & Profiling team operates at the intersection of business analytics, marketing, and consumer experience. The team is responsible for defining and implementing data-driven audience strategies, developing advanced consumer segments, and enabling with actionable consumer insights personalized engagement in omnichannel environment. By leveraging data analytics, behavioral insights, and sophisticated profiling methodologies, the team plays a critical role in shaping how PMI understands, segments, and interacts with its consumers, thereby fostering more relevant, effective, and responsible engagement in support of a smoke-free future.

Internship Description

We are seeking a highly motivated and analytically minded intern to join the Audience Strategy & Profiling team. This internship offers a hands-on opportunity to gain experience in consumer data analysis, segmentation, and personalization initiatives. The selected candidate will work with real datasets, contribute to the development of audience strategies, and support profiling initiatives that enable targeted consumer engagement across multiple markets.

What You'll Work On

* Support the development and enhancement of consumer audience segments using behavioral, transactional, and demographic data sources.
* Analyze large and complex datasets to derive actionable insights on customer behavior, preferences, and engagement patterns.
* Contribute to campaign targeting strategies by translating analytical findings into data-driven recommendations.
* Utilize tools such as Python, SQL, Excel, and business intelligence platforms (e.g., Power BI) to perform analyses and create visualizations.
* Collaborate with cross-functional stakeholders.
* Document analytical methodologies and present findings in a clear, structured, and professional manner to stakeholders.

What We're Looking For

* Academic background in data science, statistics, business analytics, marketing analytics, or a related discipline.
* Strong analytical capabilities, with the ability to interpret and synthesize complex datasets.
* Proficiency in data analysis tools such as Python, SQL, and Excel.
* Familiarity with data visualization tools, such as Power BI is considered an asset.
* Foundational understanding of customer segmentation, CRM, or digital marketing principles is advantageous.
* Demonstrated curiosity about consumer behavior and a strong interest in deriving insights from data.
* High level of attention to detail, combined with a structured and methodical approach to problem-solving.

What we offer

* Hands-On Experience: The student will gain practical experience in their field of study, contributing to their professional growth.
* Skill Enhancement: Opportunities to learn and apply new skills, including exposure to real-world scenarios.
* Networking and Mentorship: Interaction with experienced professionals within the organization.
* Flexible Work Environment: A supportive work environment that respects academic commitments.
* Project Exposure: Involvement in projects that contribute to the organization's goals.

Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress.

Join PMI and you too can:

* Seize the freedom to shape your future and ours. We'll empower you to take risks, experiment and explore.
* Be part of an inclusive, diverse culture, where everyone's contribution is respected; collaborate with some of the world's best people and feel like you belong.
* Pursue your ambitions and develop your skills with a global business -our staggering size and scale provides endless opportunities to progress.
* Take pride in delivering our promise to society: to deliver a smoke-free future.

PMI is an Equal Opportunity Employer