Intern

Descripción del puesto:

Overview

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay's and Lipton Ice Tea, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

We are looking for a highly motivated Marketing Long-Term Intern (Doritos) to join our team in İstanbul.

This internship offers the opportunity to gain hands-on experience in brand management, campaign execution, and market analysis within one of the world's leading FMCG companies. The selected candidate will support cross-functional teams and contribute to impactful projects that drive growth across our Snacks portfolio.
Responsibilities

* Assist brand managers in the execution of marketing plans
* Support in the development and implementation of ATL & BTL campaigns, including TV, digital, influencer, OOH, shopper marketing, and experiential activations
* Contribute to NPD (New Product Development) launches by supporting packaging design, naming, and activation ideas
* Support the creation of engaging content across social platforms (TikTok, Instagram, YouTube) and monitor brand presence online
* Collaborate with cross-functional teams
* Conduct desk research and analyze market/consumer insights to support decision-making
* Assist in day-to-day operations and coordination of internal processes
Qualifications

* Preferably 4th year undergraduate student
* Available to work full-time for 5 days a week
* Fluent in English and Turkish
* Able to understand and interpret data
* Knowledge in MS Office applications
* Passionate about marketing and working in FMCG sector
* A team player with curiosity, creativity, and a growth mindset
* Analytical, result oriented and eager to learn
* Good and effective communication skills
* Highly self-motivated, flexible and energetic

* Assist brand managers in the execution of marketing plans
* Support in the development and implementation of ATL & BTL campaigns, including TV, digital, influencer, OOH, shopper marketing, and experiential activations
* Contribute to NPD (New Product Development) launches by supporting packaging design, naming, and activation ideas
* Support the creation of engaging content across social platforms (TikTok, Instagram, YouTube) and monitor brand presence online
* Collaborate with cross-functional teams
* Conduct desk research and analyze market/consumer insights to support decision-making
* Assist in day-to-day operations and coordination of internal processes

Requerimientos del candidato/a:

* Preferably 4th year undergraduate student
* Available to work full-time for 5 days a week
* Fluent in English and Turkish
* Able to understand and interpret data
* Knowledge in MS Office applications
* Passionate about marketing and working in FMCG sector
* A team player with curiosity, creativity, and a growth mindset
* Analytical, result oriented and eager to learn
* Good and effective communication skills
* Highly self-motivated, flexible and energetic