First Gen Summer Intern - Marketing (Lay's Create)

Descripción del puesto:

Overview

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Doritos and Lipton Ice Tea, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

First Gen is a two-month summer internship program, offering hands-on experience, dynamic learning and exciting networking opportunities.

We are looking for a First Gen Summer Intern to join our Marketing team based in İstanbul.
Responsibilities

* Support the new product launch and brand platform communication of Lay's, Turkey's #1 potato chips brand.
* Manage assigned projects within campaign launch processes; tracking brief and debrief processes with agencies.
* Support the development of new product projects by collaborating with cross-functional teams such as Insight, R&D, Sales & Commercialization.
* Assist in identifying new areas and opportunities to enhance the growth potential of the Lay's brand.
* Conduct consumer insight research aligned with the brand strategy.
Qualifications

* 3rd or 4th year undergraduate student who have completed at least their 2nd year
* Fluent in both English and Turkish
* Available to work full-time in İstanbul between July 1 - August 31
* Proficient in MS Office programs
* Highly motivated to learn, develop new skills, and grow in a dynamic environment
* Strong collaboration and communication skills

* Support the new product launch and brand platform communication of Lay's, Turkey's #1 potato chips brand.
* Manage assigned projects within campaign launch processes; tracking brief and debrief processes with agencies.
* Support the development of new product projects by collaborating with cross-functional teams such as Insight, R&D, Sales & Commercialization.
* Assist in identifying new areas and opportunities to enhance the growth potential of the Lay's brand.
* Conduct consumer insight research aligned with the brand strategy

Requerimientos del candidato/a:

* 3rd or 4th year undergraduate student who have completed at least their 2nd year
* Fluent in both English and Turkish
* Available to work full-time in İstanbul between July 1 - August 31
* Proficient in MS Office programs
* Highly motivated to learn, develop new skills, and grow in a dynamic environment
* Strong collaboration and communication skills