Shopper Marketing Manager

Description du poste:

Job Description :
About us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.

About the function:

Marketing is where our brands show up in culture and stay there.

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You'll be part of a team that's curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About the role:
Shopper Marketing Manager should develop and execute strategies to influence purchase decisions at the Point of Sale. This role translates brand strategy into complelling in-store and online experiences that will drive conversion.
Key responsabilities:
* Design and implement shopper marketing strategies aligned with brand and category objectives.
* Develop how a possible shopper should live our brand worlds, with experiences, POP materials, displays and in-store/venue activation plans.
* Analyze shopper behaviour and path to purchase data to identify opportunities and how to win vs competition.
* Manage assigned budget for activities.
* Collaborate with brand and channel/commercial teams to ensure consistent execution.
* Track and report ROI of shopper activities.
* Manage shopper agencies to develop and adapt toolkits for each channel.

Requirements

* Degree in Commercial, Marketing or Engineering careers.
* +3years experience in in shopper/trade marketing, retail or brand management.
* Experience with both traditional retail and eCommerce/digital shelf strategies.
* Hands-on & decisive attitude towards problem solving.
* Excellent communicaton and cross-functional collaboration skills.
* Good analytical skills for interpreting sales and shopper data.
* Good english level (should be comfortable working with english speaking counterparts).

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :Regular

Primary Location:Lima

Additional Locations :Buenos Aires

Job Posting Start Date : 2026-08-04