Shopper Activation Coordinator

Description du poste:

Danone is one of the biggest FMCG companies and is focusing on bringing health through food to as many people as possible. Do you want to join us to contribute to a healthier world? We are now looking for a:

Shopper Activation Coordinator
(Full-time, Location: Romania, Bucharest, hybrid)

Why should YOU apply right away?

If you need more than our great company culture, you should keep in mind the opportunity to
* Develop your career in a dynamic and purpose-driven environment
* Enjoy a flexible hybrid working setup (minimum 2 days/week in-office)
* Receive a medical subscription extended to your spouse and children
* Celebrate your birthday with an extra paid day off
* Access Bookster - your gateway to inspiration and self-development through reading
* Benefit from our Employee Assistance Program for mental well-being and support

YOUR responsibilities as a Shopper Activation Coordinator will include (but not limited to):
Monitoring Brand Execution:
* Lead and manage related campaigns from idea to implementation (own shopper activation brief, agency and field implementation and track execution; contribute to building of relevant customer in-store activation plan, provide key selling tools: activation calendar, organizing & coordinating in store actions, listing presentations, samples etc;
* Coordinates agencies, suppliers and internal stakeholders to ensure on-time and in-full activation delivery;
* Tracks execution KPIs and provides actionable recommendations for future activations;
* contributes to defining the best link between brands and profitable channels in order to maximize growth, and provides concrete recommendations;
* Monthly in-out calendar - owner of the activation calendar for each specific brand, based on channel specifics, aligned with annual priority brands and quarterly execution priorities;
* Manage dedicated FMOT brand budget and contribute to efficient spending;

Channel Activation Strategies & Annual Plan
* Contributes to the annual activation planning process by providing channel insights and execution recommendations;
* Analyzing and understanding shopper behavior in specific channels to implement the right promotional tools;
* Analyzing, understanding, and acting according to channel specifics, channel growth potential, and channel profitability and recommends activation mechanics and tools based on channel and shopper understanding;

Activation:
* Implementation of the annual calendar per channel, at brand level;
* Defining and implementing a concrete activation tool for each growth event, aligned with shopper and channel specifics, to maximize growth;
* Tracks and evaluates post-mortem (with PRGM) to understand activation performance and learnings for the future;
* Designs and implements key execution principles (picture of success) for sales execution;
* Defines and implements engagement plans for key sales stakeholders (partners and distributors);
* Leverages cross-division power to maximize activation tools; provides concrete recommendations regarding activation of priority brands and the profitable growth agenda.

We are looking for a Shopper Activation Coordinator with the following profile:
* University degree and ideally 2 years of experience in Marketing, Trade Marketing, Shopper Activation
* Experience in activation deployment, project execution, operational and implementation excellence;
* Customer orientation & can-do attitude;
* Comfortable working with analysis;
* Persuasive skills with the ability to deliver compelling sales proposals;
* Self motivated, believe in team work and collective efforts;
* Fluently in Romanian and English, spoken and written (mandatory requirement)
* Knowledge of the Microsoft Office package (Excel, Outlook, Word, PowerPoint)
* Organizational and Project Management skills" descriptionHeader="
Danone is one of the biggest FMCG companies and is focusing on bringing health through food to as many people as possible. Do you want to join us to contribute to a healthier world? We are now looking for a:
 
Shopper Activation Coordinator
(Full-time, Location: Romania, Bucharest, hybrid)

Why should YOU apply right away?
 
If you need more than our great company culture, you should keep in mind the opportunity to
* Develop your career in a dynamic and purpose-driven environment
* Enjoy a flexible hybrid working setup (minimum 2 days/week in-office)
* Receive a medical subscription extended to your spouse and children
* Celebrate your birthday with an extra paid day off
* Access Bookster - your gateway to inspiration and self-development through reading
* Benefit from our Employee Assistance Program for mental well-being and support
 
YOUR responsibilities as a Shopper Activation Coordinator will include (but not limited to):
Monitoring Brand Execution:
* Lead and manage related campaigns from idea to implementation (own shopper activation brief, agency and field implementation and track execution; contribute to building of relevant customer in-store activation plan, provide key selling tools: activation calendar, organizing & coordinating in store actions, listing presentations, samples etc;
* Coordinates agencies, suppliers and internal stakeholders to ensure on-time and in-full activation delivery;
* Tracks execution KPIs and provides actionable recommendations for future activations;
* contributes to defining the best link between brands and profitable channels in order to maximize growth, and provides concrete recommendations;
* Monthly in–out calendar – owner of the activation calendar for each specific brand, based on channel specifics, aligned with annual priority brands and quarterly execution priorities;
* Manage dedicated FMOT brand budget and contribute to efficient spending;
 
Channel Activation Strategies & Annual Plan
* Contributes to the annual activation planning process by providing channel insights and execution recommendations;
* Analyzing and understanding shopper behavior in specific channels to implement the right promotional tools;
* Analyzing, understanding, and acting according to channel specifics, channel growth potential, and channel profitability and recommends activation mechanics and tools based on channel and shopper understanding;
 
Activation:
* Implementation of the annual calendar per channel, at brand level;
* Defining and implementing a concrete activation tool for each growth event, aligned with shopper and channel specifics, to maximize growth;
* Tracks and evaluates post-mortem (with PRGM) to understand activation performance and learnings for the future;
* Designs and implements key execution principles (picture of success) for sales execution;
* Defines and implements engagement plans for key sales stakeholders (partners and distributors);
* Leverages cross-division power to maximize activation tools; provides concrete recommendations regarding activation of priority brands and the profitable growth agenda." workFromHome="Hybrid