TikTok Shop Business Manager

Description du poste:

Business Manager - TIKTOK Shop

We're Coty, a global leader in beauty. We're World #1 in Fragrance and World #3 in Colour Cosmetics, with an iconic portfolio of brands sold in over 150 countries.

As TikTok Shop Business Manager - Prestige, you will own and scale Coty Prestige's TikTok Shop business, driving profitable GMV growth through best-in-class assortment, affiliate commerce, content execution, and operational excellence. Acting as the day-to-day business owner, you will translate platform trends into commercial action and deliver against ambitious growth targets in a fast-moving social commerce environment.

RESPONSIBILITIES

Strategy & Commercial Ownership

* Develop and execute the TikTok Shop strategy by brand, aligned to overall UKI commercial priorities.

* Own TikTok Shop GMV, sell-out performance, and key commercial KPIs.

* Translate platform trends into clear commercial actions across range, bundles, promotions, and content focus.

* Act as the day-to-day business owner for TikTok Shop across Prestige brands.

Assortment & Range Management

* Lead TikTok Shop assortment strategy in partnership with Brand, Category, and Supply teams.

* Build and execute TikTok-exclusive bundles and value propositions.

* Manage the full product lifecycle on TikTok Shop including launches, pipe-fill, replenishment, and discontinuations.

* Forecast NPD performance and manage run-down of discontinued or slow-moving stock.

Affiliate & Content Commerce

* Own affiliate performance KPIs including number of active affiliates, volume of content, GMV per video, engagement, and conversion.

* Manage affiliate and influencer agencies to scale high-performing creators.

* Build incentive structures to drive affiliate motivation and sales performance.

* Partner closely with Influencer Marketing teams to leverage creators for traffic, awareness, and conversion.

* Continuously test, learn, and optimise content formats that drive sell-out.

Live Shopping & Media

* Manage TikTok Shop live-streaming agency to scale frequency, quality, and commercial impact.

* Partner with Digital and Media teams to develop and optimise TikTok Shop media strategy.

* Ensure paid media and live activity are aligned to commercial moments and stock priorities.

Trade, Promotions & Execution

* Build and manage the TikTok Shop promotional calendar.

* Align promotions with Brand, Supply, and Finance teams.

* Own promotion set-up and execution within the TikTok Shop portal.

* Implement tactical plans to accelerate sell-through of slow-moving stock.

Forecasting, Stock & Order Management

* Own TikTok Shop forecasting and stock management processes.

* Regularly review stock-in-trade and proactively flag risks and opportunities.

* Organise and place orders in line with forecast and promotional plans.

* Support Customer Service teams on order creation, fulfilment, and issue resolution.

Data, Reporting & Performance Management

* Pull and analyse TikTok Shop performance reports.

* Track KPIs against benchmarks and targets.

* Provide clear performance read-outs with actions and recommendations.

* Use data to inform range decisions, affiliate focus, promotional strategy, and media investment.

Cross-Functional & External Relationships

* Act as the central point of contact for TikTok Shop internally.

* Work closely with Supply, Finance, Category Insights, Brand, and Strategy teams.

* Manage external partners including agencies and platform contacts.

COMMERCIAL RESPONSIBILITIES (Approx. 1 day per week)

* Manage the day-to-day running of the TikTok Shop business with cross-functional teams.

* Coordinate closely with Supply, Finance, Category, Insights, and Strategy teams.

* Own forecasting, stock management, NPD forecasting, and slow-moving stock plans.

* Support Customer Service on order creation and delivery.

* Build and execute promotional calendars within the TikTok Shop portal.

* Pull performance reports, analyse results, and set benchmarks and targets.

* Support range planning, pipe-fill forecasting, and run-down of discontinued lines.

PROFILE

* Strong commercial and operational mindset with a bias for action.

* Hands-on executor comfortable owning performance end-to-end.

* Experience in FMCG, beauty, or e-commerce preferred.

* High enthusiasm for TikTok, social commerce, and affiliate-driven growth.

* Thrives in fast-paced, entrepreneurial, high-expectation environments.

Country/Region: GB

City: London