Asia’s leading Smile Cosmetics brand for dental and oral care. Zenyum is a Singapore-based health and oral care startup, founded in 2018. The company creates Smile Cosmetics—integrating personal care products like invisible braces, electric toothbrushes (ZenyumSonic™), whitening strips, and water flossers with innovative technology and customer experience. Zenyum partners with local dentists across at least eight Asian markets to make dental care more affordable, accessible, and personalized. The company leverages a digital-first approach to streamline the customer journey and to connect users with high-quality dental professionals. Headquartered in Singapore, Zenyum employs around 200 people and is recognized for making modern oral care solutions more attainable within Asia’s fast-growing consumer markets. Recent years have seen Zenyum expanding both its product portfolio and geographic footprint, further establishing its position as a growing player in Asia’s healthcare industry.