Digital Marketing Analyst

Descrizione del lavoro:

Job Summary:
Location: Brussels
Division: Marketing
Line Manager: Marketing Manager
Contract Terms: Full-Time

THE TEAM

At Ticketmaster, the Marketing Team in Belgium is dedicated to generating and maximizing fan demand to drive ticket sales. This is achieved through the creation of engaging content across all relevant local marketing channels. A key focus is nurturing client relationships while showcasing our extensive reach through precise targeting. This includes leveraging marketing automation, CRM, paid and organic social media, search (SEO & SEA), and programmatic advertising. Additionally, the team actively promotes our marketing services whenever possible, aiming to build client trust and foster long-term collaborations.

THE JOB

As a Digital Marketer, with focus on Marketing Analysis, you'll be the bridge between strategic marketing plans and their daily execution. You'll work across digital platforms, including Meta Analytics and Google Analytics, to translate data into actionable insights. As the key support for the Marketing team, you will enable the analysis of which actions truly have an impact and help the team focus their efforts optimally to deliver the best results for our clients. In addition to these analytical activities, you will assist the team on a daily basis across various marketing activities.

WHAT YOU WILL BE DOING

* Managing our social media channels (Facebook, Instagram, TikTok, LinkedIn). Candidates who are not camera-shy and/or are experienced in managing business profiles on these channels receive extra likes!
* Creating and scheduling newsletters: content, layout, segmentation.
* Monitoring, executing, and optimizing (using A/B testing) planned marketing actions and communicating them to customers.
* The ticketmaster.be site is our showcase, you make sure this platform is always neat and up to date.
* Writing reports and analyses, both for specific campaigns and for our general digital marketing actions.
* Translating short copy for our communication tools.
* Supporting important presentations, announcements, product launches
* Taking ownership of various operational and administrative tasks.
* Keeping up with the latest industry trends.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

* 2 to 3 years of experience as a digital marketer. Experience in the entertainment industry is an asset.
* You have a bachelor's degree in digital marketing, communication or similar.
* You communicate fluently in French, Dutch and English.
* You are able to transform our tone of voice into branded content both visually and textually.
* Microsoft Office (Word, Excel, PowerPoint) has no secrets for you.
* You are comfortable working with data in a straightforward way by tracking performance metrics, reading campaign reports, and drawing conclusions to improve results.
* You know your way around Meta Business Suite, TikTok for Business, and Instagram to manage and grow our social media presence.
* You are familiar with digital marketing pixels and understand how to use them to track user behaviour, measure ad performance, and monitor conversions.
* You make your way through the wonderful world of Adobe Photoshop.
* Basic knowledge of HTML is an asset.
* You are responsibly addicted to social networks such as Instagram, Meta, TikTok.
* An affinity with WordPress, email marketing/CRM tools, and analytics tools is an asset.
* You are interested in marketing strategies for both B2C and B2B

YOU (BEHAVIOURAL SKILLS)
* Organized, proactive, and solution-oriented, able to manage multiple projects and deadlines independently while maintaining high standards of precision and reliability.
* A rigorous approach to work, a commitment to data quality and attention to detail
* A clear and confident communicator, skilled in translating complex data into actionable insights for marketing, operations, and leadership teams.
* Passionate about the live entertainment world, from concerts and festivals to cultural exhibitions, sports events, comedy, and family shows.

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains