Shopper Marketing Specialist

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Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in-store point-of-sale (POS) activation requirements.

How you will contribute

You will:
* Engage brand & category teams on appropriate channel requirements and relevant timelines
* Understand and develop with marketing the most appropriate campaign plans by category and retailer
* Understand the key drivers of purchase be responsible for the development of account/channel specific POS materials
* Track, post-evaluate and report activity versus plan of all activity in customers and recommend improvements and key insights for future strategy development

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:
* Experience in a fast-moving consumer goods industry with experience working with grocery customers preferred
* Project management in a supply chain or commercial context
* Analytical skills
* Organizing and prioritizing
* Problem solving
* Finding new and innovative solutions
* Teamwork
* Customer and category knowledge a distinct advantage

More about this role

El Shopper Marketing Specialist liderar la definición e implementación de los lineamientos de ejecución de las estrategias de marketing en el punto de venta, asegurando que las iniciativas se traduzcan en experiencias relevantes para el shopper que impulsen conversión, crecimiento de categoría y consistencia en todos los canales (TT y MT).

What you need to know about this position:
* Traducir estrategias de marketing en lineamientos claros de ejecución en PDV.
* Asegurar coherencia entre key visuals, materiales POP y experiencia en tienda.
* Diseñar e implementar activaciones, promociones y visibilidad.
* Definir estándares de ejecución (planometría, exhibiciones).
* Analizar insights de shopper y convertirlos en acciones.
* Articular Marketing, Ventas, Trade y CatMan.
* Medir impacto y optimizar iniciativas.

Job specific requirements:
* 3-5 años en Shopper Marketing / Trade / CatMan.
* Experiencia en consumo masivo (FMCG).
* Experiencia en canales moderno y tradicional.
* Profesional en carreras administrativas, y afines.
* Excelentes habilidades de comunicación, e influencia.
* Capacidad analítica, y pensamiento estratégico.

No Relocation support available

Business Unit Summary

Wacam is Mondelēz International's Latin America presence with more the 1700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia, Ecuador, Perú, Chile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemela, El Salvador, República Dominicana, Puerto Rico. We make and distribute our global brands and local jewels such as Field, Club Social to over 190 million consumers.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and/or the business.

Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.

Job Type

Regular

Category Planning & Activation

Sales