CDI - Culture, PR & Influence Manager

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About the job

Danone does not seek to be the best company in the world, but better for the world! That's why today 70% of our global businesses have achieved B-Corp certification. *
B Corp is the compass of Danone Impact Journey, our sustainability roadmap! This certification allows us to challenge ourselves in order to continuously improve and measure our social and environmental performance.
The Integrated Brand Communication (IBC) team is looking for a Culture, PR & Influence Manager to accelerate Danone's transformation towards consumer-centric, digitally enabled, and influence-led communication. This role will be instrumental in shifting Danone from visibility-driven campaigns to relevance-driven ecosystems, placing influence, creators, and culture at the heart of brand growth.
Aligned with Danone's Integrated Communication Planning (ICP) and Digital Engine roadmap, you will drive earned media strategies that are:
* Consumer-first & insight-led
* Integrated across Paid / Owned / Earned / Shopper
* Powered by creators, data & culture
* Scalable globally, relevant locally
Your Missions
* Leverage social listening, cultural insights & data to unlock growth opportunities
* Anchor brands in culture & passion points, delivering high-impact activations (events, collabs, IPs)
* Orchestrate influencers, PR, social & media into one integrated ecosystem
* Drive adoption of Danone's Influence roadmap across markets
* Deploy and scale key tools & frameworks (Share of Influence, Traackr, KPI models)
* Build learning programs, training & capabilities for Danoners
* Foster a global community of influence practice
Key Deliverables
* Develop integrated earned-first communication strategies within ICP, with consumer centricity & cultural relevance as a North Star, driving reach and engagement
* Build creator ecosystems & partnership strategies to anchor brands in culture and deliver breakthrough activations
* Lead the development of cultural activation frameworks and flagship cases, showcasing excellence & creativity with key partners
* Drive global playbooks, toolkits & capability programs to scale best practices across markets
* Implement and manage robust, standardized measurement frameworks & dashboards, ensuring continuous performance improvement
Key Metrics
* Share of Influence (visibility, impact, trust)
* Engagement & cultural relevance (buzz, sentiment, conversation)
* ICP adoption & quality of Influencer integration
* Contribution to business outcomes (conversion, brand equity)

Our employer commitments:
*
* The guarantee of a relevant, competitive and scalable compensation package, through external benchmark and internal equity. It consists among other things of a fixed salary, an yearly bonus, gain sharing.
* Flexibility of work and workplaces, such as weekly homeworking.
* Skills development for all, thanks to our Danone Academy France and through a year-round managerial conversation cycle.
* The possibility to use up to 3 days a year of volunteering through the platform Vendredi.
* Parenting policy benefits, such as extended Parental Leave (14 additional maternity/paternity days covered), or the ability to convert some earnings into time off.
* Other benefits include a complementary pension scheme, health care plan, CSE, 100% of the Navigo pass covered

The criteria below remain indicative. A candidate who has a different combination of experience and skills could also be considered: 
* You have at least 6 years in PR, Influence, Culture or Integrated Communications 
* Strong mastery of global PR & Influence ecosystem, creator economy & digital platforms and cultural strategy & trend analysis 
* Strategic thinker with strong integrated planning mindset 
* Strong stakeholder management (global / local / agencies) 
* Ability to operate in complex, matrix organizations 
* You have a consumer-first mindset and are culturally curious; you like test & learn and have an entrepreneurial approach
* You have a real passion for digital transformation & innovation 
* You're fluent in english
We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all applications* by fostering an inclusive work culture where everyone can feel at home.
We have also chosen to remove inclusive writing from our job offers because its complexity penalizes people with cognitive disabilities, including dyslexia, dysphasia, or apraxia.
*All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, gender identity, disability…" descriptionHeader="
Danone does not seek to be the best company in the world, but better for the world! That’s why today 70% of our global businesses have achieved B-Corp certification. *
B Corp is the compass of Danone Impact Journey, our sustainability roadmap! This certification allows us to challenge ourselves in order to continuously improve and measure our social and environmental performance.
The Integrated Brand Communication (IBC) team is looking for a Culture, PR & Influence Manager to accelerate Danone’s transformation towards consumer-centric, digitally enabled, and influence-led communication. This role will be instrumental in shifting Danone from visibility-driven campaigns to relevance-driven ecosystems, placing influence, creators, and culture at the heart of brand growth. 
Aligned with Danone’s Integrated Communication Planning (ICP) and Digital Engine roadmap, you will drive earned media strategies that are:
* Consumer-first & insight-led
* Integrated across Paid / Owned / Earned / Shopper 
* Powered by creators, data & culture 
* Scalable globally, relevant locally 
 Your Missions 
* Leverage social listening, cultural insights & data to unlock growth opportunities 
* Anchor brands in culture & passion points, delivering high-impact activations (events, collabs, IPs) 
* Orchestrate influencers, PR, social & media into one integrated ecosystem 
* Drive adoption of Danone’s Influence roadmap across markets 
* Deploy and scale key tools & frameworks (Share of Influence, Traackr, KPI models) 
* Build learning programs, training & capabilities for Danoners  
* Foster a global community of influence practice 
Key Deliverables 
* Develop integrated earned-first communication strategies within ICP, with consumer centricity & cultural relevance as a North Star, driving reach and engagement  
* Build creator ecosystems & partnership strategies to anchor brands in culture and deliver breakthrough activations  
* Lead the development of cultural activation frameworks and flagship cases, showcasing excellence & creativity with key partners  
* Drive global playbooks, toolkits & capability programs to scale best practices across markets  
* Implement and manage robust, standardized measurement frameworks & dashboards, ensuring continuous performance improvement  
Key Metrics 
*  Share of Influence (visibility, impact, trust)  
* Engagement & cultural relevance (buzz, sentiment, conversation)
* ICP adoption & quality of Influencer integration 
* Contribution to business outcomes (conversion, brand equity)
 
Our employer commitments:
*
* The guarantee of a relevant, competitive and scalable compensation package, through external benchmark and internal equity. It consists among other things of a fixed salary, an yearly bonus, gain sharing.
* Flexibility of work and workplaces, such as weekly homeworking.
* Skills development for all, thanks to our Danone Academy France and through a year-round managerial conversation cycle.
* The possibility to use up to 3 days a year of volunteering through the platform Vendredi.
* Parenting policy benefits, such as extended Parental Leave (14 additional maternity/paternity days covered), or the ability to convert some earnings into time off.
* Other benefits include a complementary pension scheme, health care plan, CSE, 100% of the Navigo pass covered" video="https://youtu.be/XHQ9_ZVA5Ko" workFromHome="On-site