Social Media Strategist

Descrizione del lavoro:

Welcome to the #1 home exchange community in the world
At HomeExchange, we envision a new mode of travel: through home exchanges.
Our company runs today the world's largest home exchange community with 290k members in 155 countries.

Thanks to an innovative system, the platform offers a flexible and secure service, so that the members live an authentic experience based on trust and hospitality.

Our way of life is shared by the worldwide HomeExchange community. It is in keeping this vision that we take on new initiatives every day to design unforgettable experiences for our members.
We find that respect, freedom, and kindness go hand-in-hand with ambition, innovation, and confidence.

If you see yourself also manifesting these notions, searching for authentic experiences and exhibiting a concern about the preservation of our planet we invite you to join us.

Let's build the future of travel together!
HomeExchange leads a movement: spreading the power of sharing. Your job is to make us the most desirable social media brand in our category, and to turn organic reach into a real competitive edge.
You are a creative leader. You set the editorial direction, you bring it to life channel by channel, and you rally the teams - communication, marketing, content, community - around clear plans and ideas that make the brand stand out. You think strategy, have plenty of ideas, and are able to implement them.
Your three priorities:
* Give our brand platform a social media voice, tailored to each channel.
* Build the operating model: content calendar, templates, and coordination of local managers internationally
* Grow our organic audience and engagement - measurably.
Strategy & operating model
* Define the global social media strategy: audit, competitive benchmark, priority channels (Tiktok?), editorial pillars, and per-channel objectives.
* Translate our brand platform (tone, beliefs, messages) into an editorial line and visual identity specific to each channel.
* Run the international content calendar and coordinate local accounts: reusable templates, guides, inspiration, and consistent publishing. We actually have 9 active social media accounts (Instagram locals, Facebook pages). Not under direct scope are Youtube and Linkedin accounts, need alignment with other teams.
Creation & engagement
* Oversee the production of creative content (video, image, copy) tailored to each platform (Instagram, TikTok, Facebook…).
* Spot trends and orchestrate reactive, on-brand moments that fit our values.
* Design acquisition mechanics (campaigns, contests, influencer program) to boost awareness, engagement, and followers.
* Mobilize our members - our best ambassadors - and activate UGC with the community team.
* Capitalize on key moments and cross-channel mechanics with the marketing team.
Impact & continuous improvement
* Define KPIs, track performance, and turn data into actionable recommendations.
* Test new platforms and formats to stay one step ahead.
* Share results and learnings internally, and feed the company's broader growth thinking

Requisiti del candidato:

* Experience: 5 to 8 years in social media, including hands-on ownership of a strategy and coordination of resources.
* Creativity: You have an eye, ideas, and a track record of content that performs organically. You love Social Media.
* Leadership: You bring structure, you rally people, and you move things forward without waiting to be asked. Big plus if you have successfully federated multicultural teams.
* Technical skills: Social management tools (Hootsuite, Buffer…), analytics and AI (Google Sheets, Claude), and creation tools (Canva, CapCut, Figma, Adobe).
* Analytical mindset: You read the data and use it to decide.
* Languages: Fluent English required; French a strong plus (international brand).
Benefits
* Meal vouchers
* Subscription to our platform
* Alan health insurance (75% coverage)
* Holiday bonus
* Profit-sharing bonus
* 2 days of TTR (Responsible Travel Time) if you choose to travel with a low-carbon transport mode for a journey > 6H
* Afterworks, breakfasts, and other team moments
* Pleasant offices in central Paris
* A friendly and close-knit team!

Our commitment to inclusion

HomeExchange and its team are opposed to all forms of discrimination and are committed to promoting Diversity and Inclusion by fostering a respectful and welcoming work environment where everyone can find their place, express their talents, and build their professional career. Every application will be carefully considered

Don't hesitate, apply now