Manager Marketing Retail Flagship

Descrizione del lavoro:

YOUR MISSION

* Develop and implement comprehensive retail marketing plans that align with brand strategy and commercial objectives.
* Tailor in-store campaigns, promotions, and product launch activations to drive consumer engagement and increase sales.
* Manage the flagship store's marketing calendar to ensure timely and consistent rollout of all brand initiatives.
* Analyze customer behavior, market trends, and competitive activities to inform retail marketing tactics and identify opportunities for improvement.
* Partner with Visual Merchandising teams to ensure in-store storytelling, signage, and displays reflect brand guidelines and deliver a premium experience.
* Oversee the production of POS materials, digital content, and event assets while ensuring brand consistency across all touchpoints.
* Coordinate campaign development and execution with external vendors and agencies when needed.
* Collaborate closely with Retail Operations, PR, Sales, and Brand teams to maintain alignment and share insights for continuous improvement.
* Support store leadership in integrating marketing activities that enhance overall retail performance.
* Manage and allocate the marketing budget responsibly, and track campaign performance to optimize future initiatives.

YOUR TALENT

* Strong retail marketing and campaign-planning to design, execute, and optimize flagship-level marketing initiatives effectively.
* Solid analytical and consumer-insight capability to interpret market trends, understand customer behavior, and translate insights into actionable strategies.
* Excellent cross-functional collaboration skills to work closely with Visual Merchandising, Retail Operations, PR, Sales, and Brand teams to ensure aligned execution.
* High operational excellence and project-management capability to manage calendars, coordinate vendors, and deliver campaigns on time and within scope.
* Strong communication and stakeholder-management skills to maintain clarity, alignment, and consistent storytelling across teams and channels.
* Sound budget management and performance-tracking skills to allocate spend efficiently and evaluate campaign effectiveness for continuous improvement.

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