Advanced Analytics Project Manager

Descrizione del lavoro:

Company description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. Overview As a Advanced Analytics Project Manager, you'll track measurement projects (MMM, Digital Attribution Models, Incrementality Test…) as well as implement tools that improve data efficiency, build the strategic and tactical foundation for data-driven marketing efforts. You'll work to achieve client goals through brand and acquisition campaigns, site optimization, and/or online testing strategy. Responsibilities Start-up and monitoring of projects/tools for clients. Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting. Diving into large data sets, uncovering insights, and providing impactful recommendations to clients. Provide methodological guidance to other countries or teams on measurement projects (MMM, implementations, attribution models such as DDA vs. last click), ensuring a consistent and coherent approach across markets. Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts. Communicating with clients regularly on scheduled deliverables and ad-hoc requests. Collaborating with internal teams and external partners to drive success for client's business goals. Qualifications Desirable Bachelor's Degree in Mathematics, Engineering or Computer Science or have previous experience (2-3 years) in an analytics position. Passion for marketing and emerging trends in the digital landscape. Experience communicating with internal and external stakeholders at a variety of levels. Knowledge in Marketing Mix Models Knowledge in the Digital Measurements and Implementations (GA4, Digital Attribution Models, Incrementality Test….) Good level of Excel. Comfortable in a fast-paced and deadline-driven environment. Advanced level of English will be assessed at interview by The Talent Team. Additional information Why join us? Because we offer reasons such as: 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! ✨ Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule. 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Employee benefits are an integral part of the company's annual compensation package. These benefits are subject to the company's current policies and guidelines and may be modified, updated, or adjusted at the company's discretion to reflect organizational needs, regulatory requirements, or business conditions. We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas

Requisiti del candidato:

Desirable Bachelor's Degree in Mathematics, Engineering or Computer Science or have previous experience (2-3 years) in an analytics position. Passion for marketing and emerging trends in the digital landscape. Experience communicating with internal and external stakeholders at a variety of levels. Knowledge in Marketing Mix Models Knowledge in the Digital Measurements and Implementations (GA4, Digital Attribution Models, Incrementality Test….) Good level of Excel. Comfortable in a fast-paced and deadline-driven environment. Advanced level of English will be assessed at interview by The Talent Team