Portfolio & Marketing Intelligence Manager

Descrizione del lavoro:

Role Purpose
The Portfolio & Marketing Intelligence Manager drives the analytical and governance backbone of portfolio and marketing decision-making. The role owns portfolio performance monitoring, marketing investment tracking, and cross-functional planning integration-ensuring that brand and resource decisions are supported by disciplined routines, clear scorecards, and actionable recommendations.

Key Responsibilities

1) Market, Channel & Competitive Intelligence
* Consolidate market performance signals and competitive moves (Nielsen, brand equity, search, incidence tracking data).
* Monitor channel and region dynamics (e-commerce vs. traditional, key account developments, assortment and availability signals) in partnership with Sales/RGM.
* Provide concise intelligence updates that inform portfolio actions and marketing resource allocation.

2) Portfolio Governance & Performance Management
* Run portfolio governance reviews (monthly/quarterly), including agenda setting, materials, action logs, and decision follow-up.
* Maintain portfolio performance scorecards and dashboards across priority brands, categories, and segments (volume/value, share, price mix, distribution, promo intensity, and profitability proxies where available).
* Support portfolio choices through structured analyses in partnership with Finance and Brand Teams.
3) Marketing Investment (A&P, Media, Campaigns)
* Own the marketing investment performance tracking approach (A&P allocation, working vs. non-working, touchpoint efficiency, and campaign impact readouts).
* Partner with brand, media, and agency teams to evaluate media performance and diagnose drivers of efficiency (reach, frequency, quality, timing, creative rotation, etc.).
* Establish standard post-campaign evaluation routines and ensure learnings are captured and reused (test-and-learn agenda, learning library).

4) Cross-Functional Planning & Integration
* Act as the day-to-day integrator across Marketing, Sales, RGM, Finance, and Supply Chain to align assumptions, phasing, constraints, and actions.

5) Ways of Working, Tooling & Capability
* Standardize templates and reporting logic to improve consistency and speed of decision-making.
* Improve data quality and accessibility by coordinating with Data/BI teams on dashboard requirements, refresh cadences, and KPI definitions.

Key Deliverables / Outputs
* Portfolio performance dashboard/scorecard with agreed KPI definitions.
* Monthly/quarterly portfolio performance readouts with recommended actions.
* Marketing investment tracker (A&P, working/non-working, campaign summaries) and post-campaign report templates.

Skills & Competencies
* Strong analytical capability with the ability to translate data into clear actions.
* Expertise in performance management, marketing success, and business planning routines.
* Comfortable with ambiguity; structured problem-solving and strong prioritization.
* Strong project management/governance discipline and attention to detail.
* Influencing skills in a matrix environment; confident stakeholder management.
* Storylining and executive-ready communication.

Experience / Background (Guideline)
* 5-8+ years in roles spanning business planning, portfolio/brand performance, analytics, or strategy.
* Hands-on experience with dashboards and data tools.
* Familiarity with A&P budgeting, media metrics, consumer data tracking, and cross-functional planning processes.

Job Posting End Date:

Target Hire Date:2026-05-15

Target End Date