Marketing Technologies Intern

Descrizione del lavoro:

Location(s):United States of America

City/Cities:Atlanta

Travel Required:00% - 25%

Relocation Provided:No

Job Posting End Date:January 23, 2026

Shift:

Job Description Summary:

Candidates are encouraged to apply to 3 or fewer internship roles during a given internship recruiting cycle

Position Overview:

Coca-Cola is one of the most recognizable brands in the world. We were the first company to utilize coupons, and for decades, our marketing practices have been cutting-edge. Today, we're using world-class Marketing Technology (MarTech) to continue marketing our brands to billions of consumers globally.
The Coca-Cola Company's IT organization is in the midst of a digital transformation that allows our employees to use world-class technology to connect our products to our customers worldwide. This journey is very exciting for Coca-Cola, and our employees are big contributors to our Success and Growth. Our large-scale and complex environment offers an incredible opportunity to address challenges and enable innovative solutions to make a difference for our customers, leveraging technology such as Adobe Experience Platform (AEP), AWS, MS Azure, and many more.

We seek a motivated and detail-oriented intern to support our team with experience/exposure to Gen AI services, optimize CRM workflows, and review consumer login and registration journeys.

What You'll Do For Us:
* Develop and review consumer login and registration journeys
* Develop and review consumer profiles to support progressive profile capability for The Coca-Cola Company's customer data platform

Key Responsibilities:
* Customer Relationship Management (CRM)
* Assist in managing CRM platforms to improve customer engagement and retention.
* Analyze CRM data to identify trends, customer needs, and areas for enhancement.
* Support the team in automating workflows and maintaining data integrity.
* Consumer Journey Review
* Conduct audits of consumer login and registration journeys to identify pain points and recommend improvements.
* Ensure user journeys are intuitive, secure, and aligned with best practices.
* Collaborate with UX/UI teams to implement feedback and monitor impact.
* Cross-Functional Collaboration
* Work closely with marketing, product, and development teams to ensure CRM journeys align with business requirements.
* Contribute to brainstorming sessions and strategy meetings.
* Reporting and Documentation
* Create detailed reports and presentations summarizing findings, recommendations, and outcomes.
* Maintain documentation on CRM workflows, and consumer journey updates.

Qualifications:
* Currently pursuing a Bachelor's degree in Computer Science, Marketing, Data Analytics, or a related field.
* Must be currently pursuing a Bachelor's or Master's degree or have graduated from their degree program no earlier than December 2025.
* Experience/Exposure with AI content generation tools
* Familiarity with CRM platforms (e.g., Adobe, Salesforce, HubSpot, Zoho).
* Understanding of user experience (UX) design principles.
* Strong analytical, problem-solving, and communication skills.
* Ability to work independently and in a team-oriented environment.

What We Offer:
* Hands-on experience with cutting-edge AI and CRM tools.
* Opportunity to impact consumer engagement strategies.
* Mentorship from experienced professionals in technology and marketing.
* Networking opportunities within a dynamic team.

Monthly Salary (undergraduate): $4,506
Location: Atlanta, Georgia
Dates of Internship: May 18 - July 31, 2026

Skills:organization

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws