Product Marketing Internship (Home Entertainment - Gaming)

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Position Summary
Samsung Electronics America, Inc. is now accepting applications for its Summer 2026 Intern Program. This exciting opportunity offers a paid, 10-week experience for selected graduate students. The program will run from June 1 to August 7.

Eligible students will be seniors or recent graduates, possess U.S. work authorization, and be able to work full-time on a 5-day-per-week on-site schedule. Additionally, participation in this program requires that you be located in the United States for the duration of the engagement.

Applications will be reviewed on a rolling basis, so early submission is encouraged. The application window is open until March 15, 2026; however, it may close earlier if all available roles are filled. Applications submitted after the application window or once a role is closed/projects are full will not be considered.

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States-investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

Position Summary

This role is part of Samsung's Home Entertainment division, focusing on strengthening the brand's presence and relevance in the gaming ecosystem, including gaming monitors, TVs, and adjacent home electronics categories. The intern will report to the Monitor Product Marketing team and collaborate with marketing, strategy, and sales teams to identify growth opportunities, evaluate competitive positioning, and develop actionable recommendations that elevate Samsung as a top-tier gaming brand among core and emerging gamer segments.

This internship is ideal for a candidate with strong strategic thinking, consumer insight, and a passion for gaming, technology, and brand building. The intern will contribute to improving Samsung's gaming brand strategy, analyzing gamer segments, and supporting go-to-market activations to enhance gaming-focused messaging and storytelling.

Key Responsibilities
* Gaming Brand Strategy:
* Improve Samsung's Gaming Brand Strategy.
* Assess Samsung's current brand perception in gaming across monitors and TVs versus key competitors.
* Identify white space opportunities to strengthen Samsung's credibility with core gamers, enthusiasts, and hybrid users.
* Develop a clear gaming brand positioning framework that can scale across product categories.
* Marketing & Consumer Insights:
* Analyze gamer segments (console, PC, casual, competitive) and map their needs to Samsung's product portfolio.
* Synthesize insights from market data, consumer research, retail feedback, and social & community signals.
* Go-to-Market Activation:
* Identify opportunities to improve gaming-focused messaging, merchandising, and storytelling across online and retail channels.

Qualifications

Education:
* Currently pursuing a Master's of Business Administration (MBA).
* Final-year students or recent graduates are strongly preferred.
Technical Skills:
* Strong strategic thinking and problem-solving capabilities.
* Ability to synthesize complex data into clear, compelling narratives.
* Excellent presentation and communication skills (PowerPoint & Excel proficiency required).
* Experience with market analysis, competitive benchmarking, and consumer insights.
Skills:
* Passion for gaming, esports, or gaming hardware.
* Understanding of gaming monitors & TVs (e.g., panel type, refresh rates, performance specs).
* Demonstrated interest in brand building.
* Strong analytical and project management skills.
* Ability to work independently and collaborate effectively in a team environment.

Additional Information

This internship offers a unique opportunity to work on high-impact projects that shape Samsung's gaming brand strategy. You will gain hands-on experience in market analysis, consumer insights, and go-to-market planning while contributing to the development of innovative gaming products. The role also provides exposure to cutting-edge technologies and methodologies in product marketing and brand strategy.
If you are a motivated individual with a passion for gaming and marketing, we encourage you to apply for this internship. Join us in our mission to elevate Samsung as a leading gaming brand in the home entertainment industry.

Skills and Qualifications

The hourly rate for this role will range from $41 to $51. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.

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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries