Ecommerce & Marketing Executive (SEA) - THG Nutrition

Beschreibung:

About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you'll go further, faster. What are you waiting for?
About THG Nutrition:
THG Nutrition is home to some of the best-loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins & MP Activewear. We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and to empower those who want more. Everything we do is in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we're perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry. It's an incredibly exciting time to join the team, and we're always looking for talented people who share our vision and values to drive our Nutrition movement forward.
Job Title: Senior Marketing Executive - TW+SEA

Reporting to: Head of Marketing Asia

Brand: Myprotein

Location: THG HQ, WA15 0AF - Fully office based

About the role:

This is an exciting opportunity to join Myprotein Asia as a Marketing Executive, playing a critical role in driving brand growth, customer acquisition, and commercial performance across the Taiwan, Singapore and Hong Kong market.
You will be responsible for developing and executing full-funnel marketing strategies across multiple channels, working closely with Trading, Asia Brand, and Global teams to deliver impactful, locally relevant campaigns. This role offers strong ownership across key marketing levers including paid media, influencer marketing, affiliates, social, PR, and partnerships.
Sitting within a fast-paced, collaborative Asia team, you will lead campaign execution from planning to performance review, ensuring all activity aligns with brand strategy, commercial objectives, and regional guidelines. You'll have the opportunity to showcase your strategic thinking, creativity, and analytical skills while making a tangible impact on Myprotein's growth in Taiwan and SEA markets.

Responsibilities include but aren't limited to:
Market Growth & Strategy
* Drive overall growth of Myprotein across the Taiwan, Singapore and Hong Kong markets, supporting brand awareness, customer acquisition, and revenue objectives.
* Develop and execute always-on (evergreen) marketing channel strategies to sustainably grow the brand and acquire new customers.
* Analyze local marketing trends, consumer behavior, and platform insights to continuously enhance marketing effectiveness and channel performance.
Campaign Planning & Execution
* Collaborate closely with the Trading team to plan and execute effective commercial campaigns and sales promotions, including monthly sales and local sales campaigns.
* Lead local go-to-market (GTM) execution for new product development (NPD), following Asia Brand team guidelines and timelines.
* Localize and adapt global and Asia-led marketing campaigns to ensure cultural relevance and strong local resonance.
Channel Management & Optimization
* Own and manage Paid Media activity, including asset creation, media planning, budget monitoring, and performance optimization. (Paid social, Paid search, Line and other programmatic ads)
* Manage and grow the Influencer Marketing channel, including strategy development, influencer selection, briefing, and performance tracking, as well as day-to-day management of influencer representative.
* Own the Affiliate channel, working with partners to drive incremental growth and optimize performance.
* Manage Organic Social and PR activity, ensuring consistent brand messaging and strong local engagement, and oversee external social representative.
* Identify, develop, and execute cross-brand partnerships to acquire new customers and increase brand exposure in markets.
Performance Review & Reporting
* Prepare monthly and quarterly marketing reports and presentations, summarizing performance across all channels.
* Provide clear insights, learnings, and data-driven recommendations to optimize future campaigns and drive continuous growth.
* Monitor KPIs closely, ensuring accountability against targets and budgets.
What we're looking for:
* Minimum 2 years of experience in a relevant field working in marketing. Preferred in sports, nutrition, e-commerce, consumer goods, or digital-first brands.
* Mandarin language skills both written and spoken to native level, English both written and spoken to professional level is mandatory.
* Experience in managing or supporting cross-channel marketing campaigns (Paid Media, CRM, Social, Affiliate, influencers)
* Creative mindset with the ability to adapt global strategies to local markets. Design skills is a plus.
* Analytical skills with experience using campaign performance and reporting tools including Google Analytics and Tableau.
* Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships and manage effectively.
* Strong project management, organizational, and communication skills.
* Results-driven with a strong sense of accountability.
What's in it for me?

Career Development
* Opportunity to be part of a leading global nutrition brand with a sizable presence in Asia.
* Career development opportunities within a high-performance team.
* Access bespoke development programmes that have been designed and developed by our in-house L&D team.
* Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
* 25 days annual leave plus bank holidays.
* Don't want to work on your birthday? We don't either! Enjoy your day off on us!
* Enhanced maternity and paternity pay, depending on length of service.
* Up to 10 days compassionate leave.
* Buy back up to 3 days each year.
* Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
* Access face-to-face and virtual appointments with our in-house GP.
* Access our in-house CBT therapist.
* Access our 24/7 Employee Assistance Programme (EAP)
* State-of-the-art on-site gym.
* Access to our on-site physio.
Other Perks
* Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
* Subsidised bus pass from Manchester City Centre to our ICON office.
* Up to 50% staff discount on THG brands.
* On-site staff shop.
* Access to on-site barber.
* Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
* Anniversary gifts when you hit 5 and 10 years of service.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further