Commercial Portfolio Lead

Beschreibung:

Job Description Summary#LI-Hybrid

The Commercial Portfolio Lead maximizes value generation and access across the assigned product portfolio through innovative go-to-market models, The Commercial Portfolio Lead maximizes value generation and access across the assigned product portfolio through innovative go-to-market models, strategic commercial alliances and partnerships, and disciplined lifecycle management. The role ensures efficient collaboration with country and above-country teams to execute portfolio strategies within a resource-constrained environment, sustaining portfolio value, post-LOE performance and operational excellence.

Job Description

Job Purpose

Maximize portfolio value generation and access across the lifecycle by leading portfolio strategy, partnerships and alliances, and late-stage lifecycle management. The role drives innovative go-to-market approaches and ensures effective collaboration across in-country and above-country functions to execute strategies efficiently and sustainably.

Major Accountabilities

Commercial Partnerships & Alliances
* Identify and evaluate partnership opportunities to enhance portfolio value through proactive external scanning.
* Lead negotiations and structure partnership, licensing or distribution agreements aligned with strategic objectives.
* Manage and sustain strategic alliances, ensuring value delivery and adapting to evolving business needs.
* Pilot international partnership projects with potential to scale at regional or global level.

Digital Marketing Execution
* Leverage digital channels to maintain brand visibility, engagement and compliance where appropriate.
* Manage and optimize digital content and channels to ensure relevance, governance and regulatory compliance.

Lifecycle Management (LCM)
* Build loss-of-exclusivity (LoE) excellence through early tracking, preparation and tailored brand strategies.
* Onboard brands from Therapeutic Areas into the commercial portfolio, ensuring seamless transition of assets, budgets and analytics.
* Partner with Legal, Value & Access, Supply Chain and Finance to estimate post-LoE volume and value erosion.
* Design and implement late-stage lifecycle management strategies to sustain brand value post-LoE.
* Externalize or retire assets where appropriate to reduce maintenance effort and operational complexity.

Portfolio Management
* Own portfolio budgeting and forecasting processes to support strategic and operational objectives.
* Track brand performance and market trends to inform decision-making and performance vigilance.
* Coordinate with Regulatory teams to ensure proper portfolio management including RMP fine-tuning.
* Respond to ad hoc operational requests such as recalls or packaging queries in a timely manner.
* Partner with Supply Chain to minimize stock-outs, write-offs and operational inefficiencies.

Key Performance Indicators

* Portfolio P&L performance and overall value maximization including revenue, profitability and market share.
* Successful establishment and performance of commercial partnerships and alliances.
* Digital engagement and channel performance metrics.
* Brand performance, sustainability and post-LOE value retention.
* Efficient budget management and alignment of spend to portfolio priorities.

Ideal Background

Education
* University degree in Science or Business; advanced degree in Bioscience, Medicine, Business or Management preferred.

Experience & Skills
* Proven track record of P&L and commercial portfolio management responsibility.
* Extensive experience (10+ years) within the pharmaceutical or life sciences industry.

Skills DesiredAgility, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Analytics, Data Strategy, Digital Marketing, Marketing Strategy, Market Research, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Team Leadership, Waterfall Model