Manager, Salesforce Marketing Cloud SME

Beschreibung:

Role Purpose
Manage, execute, and optimize SFMC email and mobile development for IHG's customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
Key Accountabilities
* Lead, guide, and support a team of email developers in building, editing, testing, and QA of email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, and programming languages.
* Architect and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability.
* Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools, providing technical leadership and best practices.
* Write and optimize SQL queries to manage and manipulate data within SFMC databases.
* Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.
* Promote and share industry best practices related to development, strategy, testing, and accessibility.
* Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
* Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
* Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
* Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
* Support code reviews, knowledge sharing, and documentation to maintain high-quality standards.
* Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
* Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.
* Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.
* Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.
* Assist in resource planning and workload management within the email development team.

Key Skills & Experiences
Education
* Bachelor's degree in Computer Science, Marketing Technology, or a related field, or equivalent professional experience.
Experience
* Four+ years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.
* Proven experience leading or mentoring junior developers in a technical environment.
* Salesforce certifications are a plus.
* Strong knowledge of A/B testing, email personalization, and responsive design principles.
* Forward-thinking approach to pushing the boundaries of the email channel through innovation.
* Understanding of Americans with Disabilities Act (ADA) compliance and advocacy for accessible communications.
* Experience managing global translations at scale is preferred.
* Demonstrated project management skills in multi-stakeholder environments, including organizing, planning, and executing large-scale projects.
* Solid understanding of data privacy laws and CAN-SPAM regulations.
* Familiarity with Mobile Studio and integrating mobile messaging campaigns is a plus.
* Experience with project management methodologies (e.g., Agile) and tools is advantageous.
* Experience working with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.
Technical Skills and Knowledge
* Strong marketing automation strategy and implementation experience with email products, CRM tools and systems
* Experience engaging and influencing cross-functional working partnerships in a global organization
* Experience of working within a complex business with a range of stakeholders with different needs
* Ability to maintain a service-oriented team culture, that delivers consistent, high-quality work for IHG's complex stakeholder group
* Strong project management skills to juggle multiple projects often having tight deadlines
* Excellent organizational skills with extreme attention to detail, accuracy and accountability
* Strong interpersonal and above-average communication skills

Ihr Profil:

Role Purpose
Manage, execute, and optimize SFMC email and mobile development for IHG's customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
Key Accountabilities
* Lead, guide, and support a team of email developers in building, editing, testing, and QA of email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, and programming languages.
* Architect and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability.
* Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools, providing technical leadership and best practices.
* Write and optimize SQL queries to manage and manipulate data within SFMC databases.
* Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.
* Promote and share industry best practices related to development, strategy, testing, and accessibility.
* Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
* Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
* Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
* Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
* Support code reviews, knowledge sharing, and documentation to maintain high-quality standards.
* Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
* Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.
* Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.
* Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.
* Assist in resource planning and workload management within the email development team.

Key Skills & Experiences
Education
* Bachelor's degree in Computer Science, Marketing Technology, or a related field, or equivalent professional experience.
Experience
* Four+ years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.
* Proven experience leading or mentoring junior developers in a technical environment.
* Salesforce certifications are a plus.
* Strong knowledge of A/B testing, email personalization, and responsive design principles.
* Forward-thinking approach to pushing the boundaries of the email channel through innovation.
* Understanding of Americans with Disabilities Act (ADA) compliance and advocacy for accessible communications.
* Experience managing global translations at scale is preferred.
* Demonstrated project management skills in multi-stakeholder environments, including organizing, planning, and executing large-scale projects.
* Solid understanding of data privacy laws and CAN-SPAM regulations.
* Familiarity with Mobile Studio and integrating mobile messaging campaigns is a plus.
* Experience with project management methodologies (e.g., Agile) and tools is advantageous.
* Experience working with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.
Technical Skills and Knowledge
* Strong marketing automation strategy and implementation experience with email products, CRM tools and systems
* Experience engaging and influencing cross-functional working partnerships in a global organization
* Experience of working within a complex business with a range of stakeholders with different needs
* Ability to maintain a service-oriented team culture, that delivers consistent, high-quality work for IHG's complex stakeholder group
* Strong project management skills to juggle multiple projects often having tight deadlines
* Excellent organizational skills with extreme attention to detail, accuracy and accountability
* Strong interpersonal and above-average communication skills