Junior Customer Insights & Product Manager

Beschreibung:

Job Description Summary#LI-Hybrid

As a Junior Customer Insights & Product Manager, you will support the development and execution of brand strategies through data-driven insights. Working closely with cross-functional teams, you'll help shape our customer engagement and omnichannel initiatives, ensuring our marketing actions are grounded in a deep understanding of healthcare professionals' needs and preferences.

Job Description
Key Responsibilities:
* Support the creation and execution of brand and promotional strategies using customer insights and market data.
* Contribute to the implementation of omnichannel marketing activities across marketing, sales, and medical touchpoints.
* Assist in analyzing brand performance, tracking KPIs, and preparing regular performance reports.
* Collaborate with Business Excellence & Execution teams to develop tools and dashboards for monitoring business results.
* Help collect and synthesize insights from internal and external stakeholders to strengthen customer-centric strategies.
* Support coordination of targeting and segmentation activities to tailor engagement approaches for key customer groups.
* Participate in cross-functional brand meetings and contribute ideas that enhance operational and commercial excellence.

Role Requirements:
* University degree in a relevant field (e.g., Economics, Marketing, Business, or Life Sciences).
* Minimum 2 years of experience in marketing or related roles, ideally including customer-facing or KAM exposure.
* Strong analytical and strategic thinking skills with an interest in using data for decision-making.
* Excellent communication and collaboration skills within cross-functional environments.
* Fluent English (written and spoken).
* Proactive, curious, and eager to grow within a dynamic, fast-paced market environment.

Commitment to Diversity and Inclusion:
Novartis is committed to building an outstanding, inclusive work environment and diverse teams that reflect the patients and communities we serve.

Skills DesiredAdvertising Campaigns, Brand Awareness, Brand Management, Brand Marketing, Curiosity, Customer Insights, Demand Generation, Digital Marketing, Diversity & Inclusion, Flexibility, Job Description, Key Message Development, Marketing Plans, Marketing Strategy, Media Campaigns, Microsoft Access, Sales, Sop (Standard Operating Procedure)