Lifecycle and CRM Content

Beschreibung:

POSITION SNAPSHOT

 

Location: Lisbon, Portugal 
Company: Nespresso Portugal
Full-time

Fluent in Portuguese & English Mandatory

2 years' experience

 
POSITION SUMMARY
 

Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future.

To integrate Nespresso's business, we are looking for a Lifecycle and CRM Content you´ll be responsible for all the communications and activation calendar creating compelling copy and visuals for exclusive, direct-to-consumer campaigns that strengthen the connection between existing consumers and the brand.

Do you want to be part of a multinational whose values ​​are based on respect?

Apply and come make a difference in the lives of people and families, communities, and the planet.

We are waiting for you!

A DAY IN THE LIFE OF AN LIFECYCLE AND CRM CONTENT LEAD

Set-up and manage consumer activations communications

* Create and/or Localize all communication of CRM programs making them relevant to local consumer

* Develop the "relational" dimension in our communication and develop/reinforce the Nespresso Sense of Belonging by adapting the international materials to the local market or by creating local materials

* Leverage our database to increase quality recruitment via our members by adapting the international materials to the local market and support/implement local initiatives

Create and plan consumer communication campaigns for CRM

* Define and manage all the communications calendars aligned with business strategy (email, SMS, Push notification) to both drive traffic to Ecomm and sales in all channels, while ensuring a perfect alignment between all internal/external stakeholders.

* Create all content to meet the needs of communication calendar (including creation of local emails in Photoshop)

* SPOC for communication assets (email, SMS, Push notification) with internal and external stakeholders

* Track emails and SMS performance to ensure business targets

Continuously improving the experience of new members and existing members

* Analyse the omni-channel experience of existing members, based on omnichannel customer feedback and internal and external data & insights, in close collaboration with the Data & Insights department and the Omnichannel customer voice specialist

* Track and optimize CRM campaigns

* Benchmark local performance with international best practices and local competitive environment

* Provide recommendations for continuous improvement in the experience of existing members across channels.

WHAT WILL MAKE YOU SUCCESSFUL

* University degree in marketing, management or equivalent

* Minimum of 2 years' experience in creative agency or in marketing team as (junior) product, brand manager

* Expertise in CRM retention: loyalty and rewards programs management, offers construction, lifecycle orchestration based on CRM insights

* Experience in managing both stakeholders and external agencies

* Excellent creative writing and translation skills

* High sensitivity to design and creative

* Nice to have experience in project management and Photoshop

POSITION SNAPSHOT

 

Location: Lisbon, Portugal 
Company: Nespresso Portugal
Full-time

Fluent in Portuguese & English Mandatory

2 years' experience

 
POSITION SUMMARY
 

Working at Nestlé means you'll join the world's largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future.

To integrate Nespresso's business, we are looking for a Lifecycle and CRM Content you´ll be responsible for all the communications and activation calendar creating compelling copy and visuals for exclusive, direct-to-consumer campaigns that strengthen the connection between existing consumers and the brand.

Do you want to be part of a multinational whose values ​​are based on respect?

Apply and come make a difference in the lives of people and families, communities, and the planet.

We are waiting for you!

A DAY IN THE LIFE OF AN LIFECYCLE AND CRM CONTENT LEAD

Set-up and manage consumer activations communications

* Create and/or Localize all communication of CRM programs making them relevant to local consumer

* Develop the "relational" dimension in our communication and develop/reinforce the Nespresso Sense of Belonging by adapting the international materials to the local market or by creating local materials

* Leverage our database to increase quality recruitment via our members by adapting the international materials to the local market and support/implement local initiatives

Create and plan consumer communication campaigns for CRM

* Define and manage all the communications calendars aligned with business strategy (email, SMS, Push notification) to both drive traffic to Ecomm and sales in all channels, while ensuring a perfect alignment between all internal/external stakeholders.

* Create all content to meet the needs of communication calendar (including creation of local emails in Photoshop)

* SPOC for communication assets (email, SMS, Push notification) with internal and external stakeholders

* Track emails and SMS performance to ensure business targets

Continuously improving the experience of new members and existing members

* Analyse the omni-channel experience of existing members, based on omnichannel customer feedback and internal and external data & insights, in close collaboration with the Data & Insights department and the Omnichannel customer voice specialist

* Track and optimize CRM campaigns

* Benchmark local performance with international best practices and local competitive environment

* Provide recommendations for continuous improvement in the experience of existing members across channels.

WHAT WILL MAKE YOU SUCCESSFUL

* University degree in marketing, management or equivalent

* Minimum of 2 years' experience in creative agency or in marketing team as (junior) product, brand manager

* Expertise in CRM retention: loyalty and rewards programs management, offers construction, lifecycle orchestration based on CRM insights

* Experience in managing both stakeholders and external agencies

* Excellent creative writing and translation skills

* High sensitivity to design and creative

* Nice to have experience in project management and Photoshop

Linda a Velha, PT, 2799-554