Corona Brand Manager Assistant - Internship

Job Description:

Seniority Level:

You are curious, proactive, and interested in brand marketing within an international environment. This internship offers hands-on exposure to brand strategy, activation, and performance tracking across Expansion Markets and Belgium/Netherlands.

6-month internship - starting February 2026

Fluent English required (additional languages are a plus)

Reporting to the Senior Brand Managers, you will support the development and execution of 2026 brand plans for Corona across the two scopes.

Key Responsibilities

1. Brand Activation (Expansion Markets & BE/NL)

* Support the implementation of annual marketing activations

* Coordinate with agencies and internal teams on communication materials and promotions

* Assist with sampling plans and on-ground execution

* Support brand presence and execution at events

2. Events & Partnerships

* Contribute to planning and execution of key events and sponsorships

* Support merchandising management in collaboration with Trade Marketing and Events teams

3. Media, Digital & CRM

* Support social media activities and digital campaigns

* Assist in CRM initiatives and e-commerce-related projects with media and digital teams

4. Communication

* Internal: support marketing content for sales communications and presentations

* External: assist with PR activities to amplify brand visibility

5. Market & Performance Analysis

* Track category and brand performance using panel tools

* Support ad-hoc analysis and competitive monitoring across markets

6. Brand Assets & Guidelines

* Support the consolidation of brand assets into a centralized database

* Assist in adapting and cascading brand guidelines across platforms and markets

* Work cross-functionally with Trade Marketing and Sales to ensure alignment

7. Best Practice Sharing

* Collect and share learnings across markets on activation, execution, and creativity

* Support presentations of key insights to the wider team