Partner Field Marketing intern - Mexico

Job Description:

Introduction

At IBM, we believe technology shapes the world. We're a catalyst for that innovation. We're driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM's brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you'll work with bright, collaborative minds who bring passion and creativity to everything they do. You'll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your Role And Responsibilities

As a Field Marketing Professional: Field Activation, you will partner with various stakeholders to provide IBMers with the necessary knowledge and information to deliver business results. You will play a key role in building their belief in and advocacy for the IBM brand. Your primary responsibilities will include:

* Support Business Units: Assist in providing IBMers with the knowledge and information needed to work effectively and deliver business results.
* Collaborate with Stakeholders: Engage with business units, functions, geos, and markets to ensure clear calls to action and effective partnerships.
* Build Brand Advocacy: Contribute to building IBMers' belief in and advocacy for the IBM brand through various marketing efforts.
* Learn and Adapt: Observe and learn from the partnerships and collaborations to continuously improve marketing strategies and tactics.
* Participate in Marketing Initiatives: Assist with various marketing initiatives and projects to gain hands-on experience and exposure to field marketing activities.

Required Technical And Professional Expertise

* Basic Understanding of Marketing Principles: Familiarity with fundamental marketing concepts and strategies to support business units and contribute to building brand advocacy.
* Exposure to Collaboration Tools: Experience working with various tools and platforms to engage with stakeholders and facilitate partnerships.
* Interest in Brand Building: Curiosity about how to build brand awareness and advocacy through marketing efforts.
* Basic Knowledge of Project Management: Understanding of basic project management principles to assist with marketing initiatives and projects.
* Familiarity with Data Analysis: Basic understanding of data analysis concepts to observe and learn from partnerships and collaborations.

Preferred Technical And Professional Experience

* Data Analysis Concepts: Basic understanding of data analysis concepts to observe and learn from partnerships and collaborations is beneficial.
* Project Management Principles: Familiarity with basic project management principles to assist with marketing initiatives and projects is a plus.
* Digital Collaboration Tools: Exposure to various digital collaboration tools to engage with stakeholders and facilitate partnerships is advantageous