First Gen: Shopper Marketing Intern

Job Description:

Overview

Summer term: 27th July 2026 - 31st January 2027

Pepsi, Lay's, Quaker, Doritos - hungry for more than just great flavors?

Experience what it's like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do.

Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-)graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands-on experience. It's not just on-the-job learning, but a chance to develop both personally and professionally.

Join our group of around 30 interns and become part of a community where your voice and perspective matter.
Responsibilities

RESPONSIBILITIES

* Get the unique opportunity to support the shopper marketing team by creating inspiring shop floor campaigns, both online and offline
* You will be included in the entire shopper activation plan, based on brand strategies and insights, starting with the creative brief, the implementation and finally the evaluation
* Building brand awareness and brand conversion by bringing our brands to life: you understand customer behavior and how you can influence it
* You will learn more about the Organized Trade (= retail), Away From Home (= Horeca, Petrol,...) and Online channels in the Netherlands
* Gain practical marketing experience with major (inter)national brands!

WHAT YOU CAN EXPECT

* A supportive team that will encourage your professional growth and development
* An opportunity to be meaningful and impactful within your work and projects
* A community of interns - offering additional support, the opportunity to build connections, workshops and much more
* Internship compensation of 550EUR/month and travel reimbursement
* Work-from-home toolkit
Qualifications

WHAT WE'RE LOOKING FOR

* Proactive in taking on tasks and daring to do things differently
* Strict deadlines do not intimidate you, and you have an eye for detail
* Holds a bachelor's or master's degree or recently graduated in the field of business/marketing
* Passionate and motivated to collaborate with our world-renowned brands
* Speak and write Dutch & English fluently
* Currently in the final phase of studies or max 3 months after starting an internship to complete studies.

YOUR RECRUITMENT JOURNEY

* Phone screening with one of our recruiters
* Interview at our office
* Offer: You're hired!
* Welcome to PepsiCo

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Want more info? Check out www.pepsico.com!

RESPONSIBILITIES

* Get the unique opportunity to support the shopper marketing team by creating inspiring shop floor campaigns, both online and offline
* You will be included in the entire shopper activation plan, based on brand strategies and insights, starting with the creative brief, the implementation and finally the evaluation
* Building brand awareness and brand conversion by bringing our brands to life: you understand customer behavior and how you can influence it
* You will learn more about the Organized Trade (= retail), Away From Home (= Horeca, Petrol,...) and Online channels in the Netherlands
* Gain practical marketing experience with major (inter)national brands!

WHAT YOU CAN EXPECT

* A supportive team that will encourage your professional growth and development
* An opportunity to be meaningful and impactful within your work and projects
* A community of interns - offering additional support, the opportunity to build connections, workshops and much more
* Internship compensation of 550EUR/month and travel reimbursement
* Work-from-home toolkit

Candidate Requirements:

WHAT WE'RE LOOKING FOR

* Proactive in taking on tasks and daring to do things differently
* Strict deadlines do not intimidate you, and you have an eye for detail
* Holds a bachelor's or master's degree or recently graduated in the field of business/marketing
* Passionate and motivated to collaborate with our world-renowned brands
* Speak and write Dutch & English fluently
* Currently in the final phase of studies or max 3 months after starting an internship to complete studies.

YOUR RECRUITMENT JOURNEY

* Phone screening with one of our recruiters
* Interview at our office
* Offer: You're hired!
* Welcome to PepsiCo

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Want more info? Check out www.pepsico.com