Product Manager Project Intern (Brand Advertising - Monetization Product) - 2026 Start (BS/MS)

Job Description:

Team Introduction: The Brand Innovation Team builds and scales TikTok's core brand advertising products, powering some of the most premium traffic surfaces and high-impact entry points across the platform. Our team owns the full product lifecycle, from designing ad experiences and delivery logic to constructing inventory systems and measurement frameworks, ensuring that brand advertisers achieve meaningful and measurable outcomes on a global scale. We operate as a highly collaborative team that values openness, innovation, and rigorous thinking. Driven by a shared pursuit of excellence, we've created a fast-moving, product-centric environment where talented people can make an outsized impact and accelerate their growth. Role Introduction: We are looking for a passionate and detail-oriented Product Management Intern to join our Brand Advertising team in New York. In this role, you will work closely with cross-functional partners - including business, data, and engineering teams - to help design, analyze, and optimize innovative advertising solutions that empower global brands to tell their stories effectively. Project Intern: As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period. Responsibilities: - Support the product team in managing brand advertising products from ideation to launch. - Conduct market and competitive research to identify key trends and opportunities in the digital advertising ecosystem. - Lead product design for brand ads, including but not limited to understanding advertiser workflows, optimizing user experience journeys, and improving the ad delivery system. - Collaborate with internal stakeholders to improve product documentation, operational workflows, and go-to-market strategies. - Participate in product reviews, user research, and project planning sessions. - Collaborate with cross-functional and cross-regional teams to deliver product development, launch, promotion, and continuous iteration

Candidate Requirements:

Minimum Qualifications: - Currently pursuing a Bachelor's or Master's degree in Business, Marketing, Computer Science, Economics, or related field. - Strong analytical, problem-solving, and communication skills. - Passion for online advertising, digital marketing, and brand strategy. - Ability to thrive in a fast-paced, cross-functional environment. - Fluency in written and spoken Chinese is needed to manage stakeholders in China market Preferred Qualifications: - Self-motivated, detail-oriented, and an excellent communicator with strong collaboration skills. - Able to intern for 6 months or longer; candidates available to work 3 days a week onsite in our New York office are preferred. For TikTok By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy