SMB Operations Specialist Project Intern (Product Led Growth) - 2026 Start (BS/MS)

Job Description:

Team Introduction: TikTok's Product-Led-Growth team is focused on helping businesses of all sizes succeed through TikTok's advertising platform. Our mission is to drive scalable advertiser growth by building product experiences that make it easier, faster, and more effective for customers to onboard, activate, and grow their business. As part of a global organization, the PLG team works at the intersection of product strategy, growth, data, and user experience. As an intern, you will have the opportunity to contribute to real business problems and high-impact projects. You will gain hands-on experience in how product-led strategies are designed, tested, and scaled within a leading ads platform. As a Product Manager Project Intern, you will contribute to impactful, short-term projects that give you hands-on experience with real advertising products. You will learn how product teams identify customer problems, define solutions, work with cross-functional partners, and measure impact in a fast-paced global environment. This role is a strong opportunity to build practical product management skills while exploring your interest in ads, e-commerce, and AI-powered creative products. As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Responsibilities: - Assist in planning, launching, and optimizing TikTok global incentive and guidance campaigns across various markets/regions. - Conduct data analysis and regular performance tracking to provide insights. identify anomalies and coordinate resources for follow-up and deep dives to support business growth - Assist strategy team with business performance reviews and optimize data systems to quickly locate issues or identify opportunities - Collaborate cross-functionally and help drive implementation by understanding business needs

Candidate Requirements:

Minimum Qualifications: - Currently pursuing a Bachelor's or Master's degree in Business, Marketing, Mathematics, Economics, or related field - Strong interest in B2B marketing, affiliate marketing, performance media, and creative advertising - Proficient in Excel/SQL and familiar with common data analysis methods - Familiarity with TikTok as a platform and curiosity about business presence on TikTok - Excellent communication, time management, and collaboration skills - Creative eye and detail-oriented mindset Preferred Qualifications: - 5 days a week commitment - Cross-disciplinary background (STEM & Business) is a plus. - Prior internship or project experience in internet companies (e.g., Ads, Social Media, E-commerce) is preferred. Exposure to growth, subsidies, or ROI-related projects is beneficial. - Ability to intern for 6 months or longer