Product Marketing Manager, BR Books

Job Description:

We're looking for a strategic Product Marketing Manager to own the go-to-market strategy, positioning, and growth of Kindle Direct Publishing (KDP) in Brazil. This role sits at the intersection of product strategy, marketing execution, and author relationships, requiring someone who can drive business metrics while building meaningful connections with our author community.

Key job responsibilities
1) Go-to-Market Strategy & Positioning
- Develop and execute GTM strategies for KDP, including targeting, positioning, promotional campaigns, and launch plans for new features and programs
- Define and communicate KDP's value proposition to authors and readers, ensuring messaging resonates across different author segments (indie authors, traditional publishers, new vs. established)
- Lead segment analysis to identify growth opportunities, competitive threats, and emerging trends in self-publishing

2) Product Strategy & Metrics Ownership
- Own and drive key business metrics including new selection growth, author acquisition and retention, and profitability
- Partner closely with Product Management to influence roadmap based on author needs, market insights, and business priorities
- Analyze performance data to identify opportunities and develop data-driven strategies to improve author and reader experience

3) Marketing & Author Engagement
- Create and execute marketing programs to attract, engage, and retain authors
- Design and launch author recognition programs (awards, contests, promotional opportunities) that drive engagement and quality content
- Develop content and campaigns across multiple channels (email, social, events) to educate authors and promote KDP benefits

4) Author Relationships & Voice of Customer
- Serve as the primary voice of the author within the organization, gathering feedback and translating insights into actionable product and marketing improvements
- Build and maintain relationships with key authors, understanding their needs, challenges, and success drivers
- Represent KDP at author events, conferences, and community forums

5) Cross-Functional Leadership
- Collaborate with Product Management, Sales, Customer Success, and Marketing teams to ensure aligned execution
- Partner with regional and global KDP teams to leverage best practices and scale successful initiatives
- Provide input on pricing, distribution strategies, and promotional mechanics

Candidate Requirements:

- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives

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