Shopper Insights Coordinator

Job Description:

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Responsibilities

The Opportunity

Leading with insights and data tools, to influence business agendas through impactful story telling, and critical connecting dots mindset.
Leading the transformation of data of Large Formats, leveraging all the purchased market and shopper tools (ISCAM, Nielsen Retail Index, ScanTT, Kantar, NIV and ad-hoc studies) into valuable inisghts and recommendations that add value to the business and facilitate the decision making, impacting agendas such as: strategic deep dive, revenue management, marketing, demand acceleration, customer engagement, data driven insights.
Your Impact

* Lead the design and execution of both qualitative and quantitative research projects, ensuring they align with business objectives and provide valuable insights into customer needs and behaviors. Market research master.
* Responsible for follow up on shopper and market trends into convincing business transformational agendas
* Connecting tools, digitization agenda to improve executions and performance by using (i.e.Nielsen,ISCAM, Kantar) at the POS
* Oversee the gathering, analysis, interpretation and presentation of consumer, market, and business data to generate actionable insights that drive strategic decisions, to accelerate demand and SOM.
* Collaborate by recommendations based on channel business questions by using all market data information, with sales, Revenue Management, Marketing, Catman and other key departments to ensure insights are integrated into business planning and decision-making processes.
* Prepare and deliver regular reports and presentations, showcasing insights and key findings to senior leadership, stakeholders, and cross-functional teams.
* Coordinate the daily business activities including but not limited to administrative activities, contact with agencies Ad hoc studies and Traditional trade teams interactions
* Coordinate the execution of actions plans coming from the analysis of different sources of information

Qualifications

Who Are We Looking For?

Bachelor's degree (International Business, Marketing, Administration and or Industrial Engineer)
*
* years experience in FMCG industry
*
* years of Consumer/shopper insights experience/regions, channels and customer experience/ knowledge, development and management of Ad-Hoc methodologies, technical know how in intelligence data such as Nielsen, kantar, Euromonitor. E2E market research experience.
Proven results in the delivery of actionable recommendations by combining diverse sources of information
Proficiency of the english language
Office tools (Word, Power Point, Excel- including pivot tables.)

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

* Opportunities to learn and develop every day through a wide range of programs.

* Internal digital platforms that promote self-learning.

* Development programs according to Leadership skills.

* Specialized training according to the role.

* Learning experiences with internal and external providers.

* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

* Financial wellness programs that will help you reach your goals in all stages of life.

* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity

Leading with insights and data tools, to influence business agendas through impactful story telling, and critical connecting dots mindset.
Leading the transformation of data of Large Formats, leveraging all the purchased market and shopper tools (ISCAM, Nielsen Retail Index, ScanTT, Kantar, NIV and ad-hoc studies) into valuable inisghts and recommendations that add value to the business and facilitate the decision making, impacting agendas such as: strategic deep dive, revenue management, marketing, demand acceleration, customer engagement, data driven insights.
Your Impact

* Lead the design and execution of both qualitative and quantitative research projects, ensuring they align with business objectives and provide valuable insights into customer needs and behaviors. Market research master.
* Responsible for follow up on shopper and market trends into convincing business transformational agendas
* Connecting tools, digitization agenda to improve executions and performance by using (i.e.Nielsen,ISCAM, Kantar) at the POS
* Oversee the gathering, analysis, interpretation and presentation of consumer, market, and business data to generate actionable insights that drive strategic decisions, to accelerate demand and SOM.
* Collaborate by recommendations based on channel business questions by using all market data information, with sales, Revenue Management, Marketing, Catman and other key departments to ensure insights are integrated into business planning and decision-making processes.
* Prepare and deliver regular reports and presentations, showcasing insights and key findings to senior leadership, stakeholders, and cross-functional teams.
* Coordinate the daily business activities including but not limited to administrative activities, contact with agencies Ad hoc studies and Traditional trade teams interactions
* Coordinate the execution of actions plans coming from the analysis of different sources of information

Candidate Requirements:

Who Are We Looking For?

Bachelor's degree (International Business, Marketing, Administration and or Industrial Engineer)
*
* years experience in FMCG industry
*
* years of Consumer/shopper insights experience/regions, channels and customer experience/ knowledge, development and management of Ad-Hoc methodologies, technical know how in intelligence data such as Nielsen, kantar, Euromonitor. E2E market research experience.
Proven results in the delivery of actionable recommendations by combining diverse sources of information
Proficiency of the english language
Office tools (Word, Power Point, Excel- including pivot tables.)

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

* Opportunities to learn and develop every day through a wide range of programs.

* Internal digital platforms that promote self-learning.

* Development programs according to Leadership skills.

* Specialized training according to the role.

* Learning experiences with internal and external providers.

* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.

* Financial wellness programs that will help you reach your goals in all stages of life.

* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.

* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization