Communications Manager, International Stores Communications

Job Description:

Amazon is seeking a strategic communications professional to join its International Stores Communications Hub (ISCH) team based in London, UK. This role supports Amazon's Stores business across countries and regions outside the US - spanning Europe, Middle East, Latin America, and APAC.

As part of a central hub team, you will develop centralised communications strategies, messaging, and playbooks while partnering with in-country comms teams across up to 29 countries to localise and deliver programmes at scale. You will work across some of Amazon's most customer-facing Stores priorities - from Global Shopping Events (such as Prime Day, Black Friday) to selection (Fashion, Beauty, Everyday Essentials, and more) and AI shopping innovations. You will manage both proactive and reactive communications, build mechanisms to coordinate international programmes efficiently, and provide strategic counsel to senior leaders. This role requires close collaboration with US-based and in-country based comms counterparts, cross-functional teams (Marketing, Category, Product), and the ability to manage multiple stakeholders across geographies and organisational boundaries.

Key job responsibilities
Develop centralised communication (PR) strategies, messaging, narratives, and campaign playbooks for priority Stores topics that can be localised across diverse regions

Partner with in-country communication teams across Europe, LATAM, MENA, and APAC to localise and execute communications programmes, ensuring consistency while allowing for country-level relevance

Serve as subject matter comms expert for assigned topic areas, providing strategic communications counsel to senior-level executives

Manage proactive media engagement - including launches, milestones, and executive spokesperson opportunities - and reactive media inquiries and issues

Build and implement scalable mechanisms (playbooks, toolkits, calendars, processes) to coordinate B2C communications programmes across up to 29 countries

Collaborate with US comms counterparts and global leads to align on worldwide strategies, messaging, and timing

Coordinate with third-party business partners, brands, and customers on announcements and joint initiatives

Write and manage approvals for press materials, statements, talking points, and external messaging

Track industry trends, competitive landscape, and media sentiment to inform strategy and identify opportunities

Contribute to team-wide planning processes including quarterly business reviews, annual planning, and cross-functional inputs

About the team
The International Stores Communications Hub is a central team based in London, supporting priority Stores communications across all countries outside the US. We set strategic direction, develop centralised messaging and playbooks, and partner with local in-country comms teams and US-based global leads to scale international communications activity efficiently. Our remit spans Prime, delivery experience, Global Shopping Events, category communications, shopping innovations, value and pricing perception, and high growth business topics

Candidate Requirements:

- Experience in professional communications or public relations
- Experience managing content development, and campaigns
- Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams
- Experience working within a global company, with multi-country responsibilities
- Proficiency in communications measurement and evaluation
- Experience with analytical tools and ability to dive deep into metrics and reporting
- Track record of strategic planning, consultation and delivery on major consumer-facing communication campaigns
- Knowledge of retail and e-commerce industry trends
- Experience with influencer relations and social media campaigns

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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