CRM Manager

Descripción del puesto:

Overview Digitas, the digital & technical agency of Publicis Groupe Greece, is looking for a motivated and detail-oriented CRM Manager to join the team! We're looking for someone who is passionate about data-driven marketing and enjoys bringing CRM campaigns to life through strong execution and coordination. In this role, you'll work closely with teams and clients to deliver seamless CRM activities. If you're a proactive team player who takes ownership and enjoys making things run smoothly and effectively, we'd love to hear from you. Responsibilities Execute and manage daily CRM campaigns, including email marketing, push notifications, and automated journeys. Handle the setup, testing, and deployment of workflows within various CRM platforms. Monitor data quality and perform audience segmentation to ensure highly targeted communications. Coordinate with creative and technical teams to gather assets and technical requirements for campaign launches. Track KPIs and prepare regular reports on campaign effectiveness. Provide actionable insights to improve open rates, conversion rates, and overall customer engagement. Stay up-to-date with CRM trends and platform updates to suggest continuous improvements. Qualifications Proven experience (mid-level) in CRM management Hands-on experience with CRM tools and marketing automation platforms. Good understanding of data segmentation and lifecycle marketing principles. Understaning of Google Analytics and ability to translate data into simple reports. Fluency in both Greek and English (written and verbal) is a prerequisite. Strong organizational skills with the ability to manage multiple tasks simultaneously. Great attention to detail and a problem-solving mindset. Strong communication skills and a collaborative spirit. Additional information What's in it for you? We provide a diverse and comprehensive selection of benefits aimed at supporting your well-being, work-life balance, professional development, and overall job satisfaction.  Publicis Groupe, certified in Greece as a Great Place to Work® for five consecutive years (2021-2025), is an equal opportunity employer, and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided based on qualifications, merit, and business need

Requerimientos del candidato/a:

Proven experience (mid-level) in CRM management Hands-on experience with CRM tools and marketing automation platforms. Good understanding of data segmentation and lifecycle marketing principles. Understaning of Google Analytics and ability to translate data into simple reports. Fluency in both Greek and English (written and verbal) is a prerequisite. Strong organizational skills with the ability to manage multiple tasks simultaneously. Great attention to detail and a problem-solving mindset. Strong communication skills and a collaborative spirit