Marketing Specialist - Brand Management

Descripción del puesto:

Job Purpose
We are looking for a Marketing Specialist - Brand Management to join our company and enhance our Marketing & Communications team. The job holder will have the opportunity to grow professionally in a dynamic and supportive environment, while contributing to the development and implementation of branding strategies that strengthen our brand presence and reputation.
This role reports to the Team Leader - Brand & Communications.

What you will do
* Develop and implement creative branding strategies, campaigns, and initiatives to boost brand visibility, customer engagement, and loyalty
* Participate in market research activities and assist in analyzing industry trends to help develop targeted messaging and marketing plans.
* Collaborate with cross-functional teams (marketing, sales, digital, product development) to ensure all marketing materials and activities adhere to the company's brand guidelines and values
* Create, manage, and monitor promotional content across digital and offline channels to establish and maintain a consistent brand image
* Track and report on key brand metrics such as brand awareness, customer loyalty, and market share
* Stay up to date on industry trends and best practices to ensure the brand remains competitive and relevant
* Provide guidance and support to other marketing team members to ensure all messaging and marketing activities align with the brand strategy
* Coordinate and participate in promotional activities and events to ensure that products and services are branded and marketed as guidelines indicate

What you bring
* Bachelor's degree in Marketing, Communications or other related discipline
* 1-2 years minimum experience in relevant field
* Attention to detail
* Ability to write and edit content
* Organization and communication skills
* Knowledge of basic communication tools (e.g. MS Office)
* High technical fluency in Greek and English (both written and spoken)
* Awareness of market and trends
* Creativity and innovative thinking

What We Offer
* Competitive salary and benefits package
* Professional development and education
* Health and wellbeing programs
* Positive learning and growing environment

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.
Join us. Let's care for tomorrow