Brand Manager - Activia

Descripción del puesto:

About the job

Introduction & Job Detail:
At Danone, we're driven by a powerful mission: to bring health through food to as many people as possible. As one of the world's leading FMCG companies, our brands span Dairy & Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. We're proud to be a purpose-led business, committed to healthier diets, sustainable practices, and inclusive growth.
Role details
Key role for the business, with the overall mission to drive sustainable growth for Activia by accelerating its future core and leading strong consumer-led innovation plans.
Role Focus

Experienced brand manager role (second rotation BM level).
P&L delivery for Activia and market performance
Contribute to development and delivery of annual marketing plan & business targets
Specific focus on driving NS, vol growth, share, and improving GM, supporting team on delivering performance & landing key R&O
Portfolio management with a focus across sub ranges

Brand building & set strategic north star
Support in shaping the Activia UKI Brand strategy and deliver Annual Operating Plan (AOP)
Drive towards north star, aligning with global and localising as relevant including building and delivering competitive claims roadmaps
Lead specific communications executions
Engage company and commercial teams via 'built in' collaboration & regular meetings plus quarterly sales meetings
Ongoing analysis of brand performance using internal and external data, identifying issues and opportunities in the market to ensure targets are achieved (NS/GM/Market Share/Penetration)

Innovation strategy & delivery
Support development of 3+ year inno pipeline strategy
Lead high-priority brand innovation projects & launches

About You

* Can translate consumer & market insight into breakthrough innovation that delivers against the quad win and bring to market on time, in full
* Can uncover & translate consumer insight into clear, actionable opportunities & plans
* Drives profitable growth by aligning brand ambition with financial performance, able to create commercial value by making decisions & taking actions to grow both NS & profit
* Skilled in driving brand excellence through aligning brand purpose, positioning and execution
* Skilled in shaping compelling creative ideas that cut through & resonate with consumers
* Skilled at defining clear communications brief for their brand, then identifying, prioritising and activating the most effective media & touchpoint opportunities vs. that
* Stakeholder Management: Leads effectively in a complex, matrixed environment, building trusted relationships across local, European and Global teams. Influences and aligns diverse stakeholders to deliver positive outcomes.
* Accountability: Owns functional outcomes end-to-end, including delivery, risk and value. Adapts quickly to internal and external change to ensure consistent, high-quality execution
* Simplifying Complexity: Cuts through complexity with clear prioritisation, providing simple, focused direction that enables pace and effective decision-making at scale.
* Leadership: Plays a visible leadership role across the function, influencing beyond own team. Leads with confidence and courage, particularly in ambiguous and complex situations.
* Strategic Impact: Brings strategic thinking and thought leadership to shape functional direction and contribute meaningfully to broader functional and enterprise strategy.

Please note that the salary bracket for this role is between £45,000 - £55,000 + bonus & benefits " descriptionHeader="
Introduction & Job Detail:
At Danone, we’re driven by a powerful mission: to bring health through food to as many people as possible. As one of the world’s leading FMCG companies, our brands span Dairy & Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. We’re proud to be a purpose-led business, committed to healthier diets, sustainable practices, and inclusive growth.
Role details
Key role for the business, with the overall mission to drive sustainable growth for Activia by accelerating its future core and leading strong consumer-led innovation plans.
Role Focus

Experienced brand manager role (second rotation BM level).
P&L delivery for Activia and market performance
Contribute to development and delivery of annual marketing plan & business targets
Specific focus on driving NS, vol growth, share, and improving GM, supporting team on delivering performance & landing key R&O
Portfolio management with a focus across sub ranges

Brand building & set strategic north star
Support in shaping the Activia UKI Brand strategy and deliver Annual Operating Plan (AOP)
Drive towards north star, aligning with global and localising as relevant including building and delivering competitive claims roadmaps
Lead specific communications executions
Engage company and commercial teams via ‘built in’ collaboration & regular meetings plus quarterly sales meetings
Ongoing analysis of brand performance using internal and external data, identifying issues and opportunities in the market to ensure targets are achieved (NS/GM/Market Share/Penetration)

Innovation strategy & delivery
Support development of 3+ year inno pipeline strategy
Lead high-priority brand innovation projects & launches" workFromHome="Hybrid