Data Analysis Specialist

Description du poste:

Company description Publicis Global Delivery (PGD); Publicis Groupe's industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. #WeArePGD Overview This is a strategic Data Analysis Specialist role responsible for analyzing media performance across media metrics and measurement results. Responsibilities Responsibilities include: * Use SQL and ETL pipelines to ensure accuracy and maintain up-to-date datasets in coordination with the data engineering team. * Analyze media performance metrics using Python, leveraging libraries like pandas, numpy, and scipy for statistical modeling, trend analysis, and performance forecasting. * Visualizing data in Datorama dashboard, and analyzing performance to inform optimization; leading competitive dashboard with accurate quarterly data updates. * Managing measurement studies and leading weekly status calls with the resesarch partner. * Developing recommendations to clients working closely with the Activation and Strategy teams. * Learning and applying syndicated data tools Excel, Python to enrich media performance analysis for further insights to guide planning. Qualifications Required skills/strengths - Excel / PowerPoint - Knowledge of web measurement technologies - Detail-oriented - Experience with any one visualization tool a plus - Must feel comfortable learning new systems and tools Non-negotiable required experience 1 to 2 years' experience within an analytics function in the marketing industry with at least 1 year experience working in online media 6+ years of experience in Data Analytics ETL, SQL and Python Good attention to detail Ability to QA and double check his own work English communication skills B2

Profil requis du candidat:

Required skills/strengths - Excel / PowerPoint - Knowledge of web measurement technologies - Detail-oriented - Experience with any one visualization tool a plus - Must feel comfortable learning new systems and tools Non-negotiable required experience 1 to 2 years' experience within an analytics function in the marketing industry with at least 1 year experience working in online media 6+ years of experience in Data Analytics ETL, SQL and Python Good attention to detail Ability to QA and double check his own work English communication skills B2