Data Analysis Specialist

Beschreibung:

Company description Publicis Global Delivery (PGD); Publicis Groupe's industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. #WeArePGD Overview This is a strategic Data Analysis Specialist role responsible for analyzing media performance across media metrics and measurement results. Responsibilities Responsibilities include: * Use SQL and ETL pipelines to ensure accuracy and maintain up-to-date datasets in coordination with the data engineering team. * Analyze media performance metrics using Python, leveraging libraries like pandas, numpy, and scipy for statistical modeling, trend analysis, and performance forecasting. * Visualizing data in Datorama dashboard, and analyzing performance to inform optimization; leading competitive dashboard with accurate quarterly data updates. * Managing measurement studies and leading weekly status calls with the resesarch partner. * Developing recommendations to clients working closely with the Activation and Strategy teams. * Learning and applying syndicated data tools Excel, Python to enrich media performance analysis for further insights to guide planning. Qualifications Required skills/strengths - Excel / PowerPoint - Knowledge of web measurement technologies - Detail-oriented - Experience with any one visualization tool a plus - Must feel comfortable learning new systems and tools Non-negotiable required experience 1 to 2 years' experience within an analytics function in the marketing industry with at least 1 year experience working in online media 6+ years of experience in Data Analytics ETL, SQL and Python Good attention to detail Ability to QA and double check his own work English communication skills B2

Ihr Profil:

Required skills/strengths - Excel / PowerPoint - Knowledge of web measurement technologies - Detail-oriented - Experience with any one visualization tool a plus - Must feel comfortable learning new systems and tools Non-negotiable required experience 1 to 2 years' experience within an analytics function in the marketing industry with at least 1 year experience working in online media 6+ years of experience in Data Analytics ETL, SQL and Python Good attention to detail Ability to QA and double check his own work English communication skills B2