CATMAN

Description du poste:

Sales Development-Trade Marketing OOH channel:

POSITION OVERVIEW / JOB SCOPE & CORE DELIVERABLES

To accelerate the development of the OOH channel by expanding distribution, recruiting new customers, and deploying innovation that unlocks new occasions and drives sustainable growth.

MISSION, AMBITION & RESPONSIBILITIES:

1) Category Strategy Development for OOH

* Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.

* Define growth drivers and priority platforms within the OOH channel

* Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).

2) Portfolio Management & Assortment Optimization

* Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators

* Lead new product introductions, recipe/pack updates, and discontinuations for the OOH route.

* Look for new product development opportunities working together the Global teams.

3) Segmentation, Commercial Tools & TRADE MARKETING

* Segment OOH customers and design tailored activation plans-aligned with the principle that OOH is not one-size-fits-all.

* Generate selling stories, opportunity assessments, and category arguments for customers.

* Build activation plans that improve visibility and rotation.

* Work with chefs, culinary partners, or field teams to test and validate applications that unlock incremental consumption

* Develop customer-specific tools: menu boards, chef applications, recipe cards, operational toolkits.

* Ensure execution consistency with global brand guidelines and OOH communication frameworks.

ORGANIZATION & STAKEHOLDERS:

* Partner with OOH Sales, KAMs, Supply Chain and Finance to ensure operational excellence.

* Serve as the connection point between local and global OOH teams for portfolio updates, innovation processes and best practices sharing

* Work closely with customers and suppliers (agencies)

* Reporting to Sales Strategy and Planning Director

SALES & LEADERSHIP COMPETENCIES:

* Strong ability to analyze market, channel and customer dynamics in the OOH environment.

* Capability to translate data and insights into clear category strategies and growth plans.

* Solid understanding of commercial KPIs and P&L drivers.

* Proven ability to identify new business opportunities and growth white spaces within channels and customer segments.

* Strong understanding of route-to-market models (direct, wholesalers and distributors, etc).

* Ability to lead and orchestrate innovation launches in a complex OOH ecosystem.

* Solid experience in trade stories, category projects and joint business planning with customers.

* Strong skills in building launch toolkits (selling stories, application concepts, visibility materials, customer pitch decks).

* Strong operational rigor combined with creativity in activation design

SKILLS & EXPERIENCE REQUIREMENTS:

* Entrepreneurial, proactive and growth-oriented mindset

* Excellent cross-functional collaboration skills, and ability to influence without direct authority

* Strong strategic analytical thinking, creative & innovative thinking, pro-active & can-do attitude

* Agility, ability to integrate change in a dynamic environment

* Embody the Bel Leadership competencies: drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash & develop talents.

* High level of comfort with numbers and performance tracking

* Proficiency in Microsoft Office applications, including Excel & Power point

* Fluent in English, both written and spoken

* Experience with wholesalers, foodservice or OOH customers is needed

LOCATION:

Based in Madrid with professional travels