LinkedIn Content Manager

Description du poste:

About Us

Rothschild & Co is a leading global financial services group with seven generations of family control and a history of over 200 years at the centre of the world's financial markets.

Our expertise, intellectual capital and global network enable us to provide a distinct perspective that makes a meaningful difference to our clients, communities and planet.

We have 4,600 talented specialists on the ground in over 40 countries around the world, enabling us to deliver a unique global perspective across four market-leading business divisions - Global Advisory, Wealth Management, Asset Management and Five Arrows.

As a family-controlled business built on relationships, we place a huge emphasis on our people and finding the right colleagues to take our business forward.

Rothschild & Co is committed to an inclusive and supportive environment where different perspectives are valued. We are focused on the attraction and recruitment, development and retention and progression of high calibre talent to ensure we and our clients benefit from the value of difference.

About Global Advisory (GA)
Global Advisory is an independent corporate finance advisory business which provides impartial, expert advice to large and mid-sized corporations, private equity, families and entrepreneurs, and governments. We design and execute strategic M&A and financing solutions for our clients and act as a trusted partner, taking a long-term and independent view on the challenges, they face.
Our professionals have a deep understanding of financial markets, we advise on a high volume of transactions, and have an unrivalled network of c.1,650 industry and financing specialists on the ground in 61 locations across 48 countries.

Role
This is a global remit based in London. The candidate will join the Global Advisory Communications team and help deliver digital communications campaigns that promote the business globally and support the team's objectives as outlined in the global communications strategy.
The primary focus of the role is to drive the company's global LinkedIn strategy by leading content development, training, governance, and performance optimisation to strengthen brand visibility and engagement.

Responsibilities

LinkedIn Strategy & Leadership
* Oversee the global LinkedIn strategy for Global Advisory, ensuring alignment with overall brand, marketing, and business objectives
* Build and maintain a consistent editorial calendar that reflects key milestones, campaigns and thought leadership
* Conduct market and competitor analysis to inform strategic decisions and identify opportunities for continuous improvement
Content Creation & Management
* Plan, create, and publish LinkedIn content (posts, articles, carousels, videos) optimised for platform best practices and audience engagement
* Produce and publish content on behalf of senior leadership, ensuring strong copywriting, high-quality visuals, and on-brand graphics
* Collaborate with internal subject-matter experts and senior stakeholders to identify and develop impactful stories, insights, and seek business-specific content opportunities
* Lead the design, management, and distribution process of LinkedIn templates for bankers to use, including deal announcements and thought leadership pieces

Governance
* Ensure all LinkedIn activity adheres to brand guidelines, company values, and regulatory requirements
* Provide clear guidance, support, and guardrails for employees on LinkedIn best practices and responsible platform usage

Employee Enablement and Advocacy
* Establish and manage employee advocacy programme to empower leaders and staff to amplify approved company content
* Deliver one-to-one training and guidance for the senior leadership team seeking to enhance their LinkedIn presence professionally

Performance Measurement and Optimisation
* Monitor and analyse post-performance and competitor activity to inform ongoing optimisation
* Report regularly on LinkedIn content performance, providing insights, trends, and actionable recommendations for improvement.

Experience, Skills and Competencies Required
* 4+ years in social media, digital marketing, or communications with a focus on LinkedIn
* Ability to cultivate relationships in the firm across divisions and lines of business globally
* Experience building out social media employee advocacy programs
* Strong knowledge and passion for keeping up to speed on the social media landscape
* Experienced in planning and executing LinkedIn Ads
* Strong organisational skills and ability to manage several tasks simultaneously, effectively communicating on project timeline, status and results
* Good project management skills are a great asset
* Confident in working with international stakeholders on internationally focused campaigns
* Ability to manage simultaneously campaigns in an extremely fast paced environment to meet critical deadlines
* Knowledge of corporate finance sector processes and terminology (M&A, Capital Markets)
* Knowledge of current best practice around external communication including social media and email campaigns
* Excellent communication and team working skills
* Banking experience is desired, though not required

Education and Qualifications
* Bachelor's Degree

Our goal is to have a balanced, inclusive and flexible environment which enables all colleagues to achieve their personal and professional aspirations, and to ensure that Rothschild & Co provides longer term opportunities for talent