Graduate Program, Field Marketing

Descrizione del lavoro:

As a Graduate in Field Marketing, you'll help bring Red Bull's global brand to life at the local level-supporting Field Marketing initiatives that reflect the culture, energy, and identity of each market. Reporting to the Field Marketing Manager, you will contribute to regional strategies and execution across sports and culture, helping deliver experiences rooted in hyper-local traditions, iconic landmarks, and communities (such as surf, skate, snow, hip-hop, dance, motorsports, etc.). Working closely with Sales and Marketing teams, you'll support initiatives that strengthen local relevance, drive market impact, and build authentic connections with consumers. Through hands-on execution, cross-functional collaboration, and real-world brand building, this role is designed to develop the skills and field experience needed to progress into a Field Marketing Specialist role. RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:Expand all
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REGION FIELD MARKETING

Identify local behaviors, passions, communities and turn the understanding of local consumer and generational trends into actionable plans to promote the brand and the product
Support the development and rollout of internal tools to measure the impact and success of Field Marketing initiatives
Partner with Region Field Marketing teams to help establish tracking mechanisms for engagement and trial across local influential and community leaders
Collaborate closely with the Region Field Marketing teams to reinforce brand standards and share what success looks like for strong field execution
Participate in field meetings to promote integration, exchange learnings, and success stories that enable field innovation
Support budget tracking, resource planning, and post-event recaps to gain exposure to how decisions are made in the field
Shadow Field Marketing Specialists and Managers in coaching, training, and performance conversations with Student Marketeers to build foundational people-leadership skills

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CONSUMER COLLECTING

Build and maintain trackers and dashboards to support action planning on the Sampling Program
Support the national business planning process by helping connect national strategy with locally relevant ideas
Foster cross-functional collaboration in the field by identifying synergies between Marketing and Sales initiatives, with a focus on the collegiate sales universe
Engage directly with consumers in the field by shadowing the collegiate brand ambassador team (Student Marketeers) to understand consumer sentiment around product trial and consumption occasions
Work cross-functionally to support the planning and execution of Brand Campaigns at a regional level

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CROSS-FUNCTIONAL COLLABORATION

Partner with local Sports and Culture teams to support the planning and execution of activations and key brand moments that bring the brand to life in-market
Work with region and national teams to support the execution and measurement of Third Party Events across Sports and Culture events, including post-event recaps and return on investment (ROI) analysis
Collaborate with Sales, Marketing, and Field Marketing stakeholders to ensure alignment across initiatives and consistency in local execution
Support coordination with external partners and vendors by assisting with timelines, deliverables, and on-site execution for field initiatives

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

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Interest in field marketing, brand activation, and local community-based marketing
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Organized, detail-oriented, and able to manage multiple projects at once
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Willingness to learn through hands-on execution and feedback
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Proven excellence in academic pursuits
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A history of pursuing personal passions, extra-curricular achievements
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Strong verbal and written communication skills
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Bachelor's degree (completed before July 2026)
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Relevant work or internship experience is a plus
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Experience with Microsoft Office (Outlook, PowerPoint, Word, Excel)
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Fluent in English (written, spoken); additional languages considered a plus
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Travel 0-10%
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Permanent
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Benefits eligible
THE TEAM

Red Bull Graduate Program: Realise your talent!

The Red Bull Graduate Program is your chance to work hard and shape your future career. Take the opportunity and gain valuable work experience.LEARN MORE
WHERE YOU'LL BE BASED

MinneapolisMinnesota, United States

United StatesRed Bull North AmericaJOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us