Coordenador de Online B2B

Descrizione del lavoro:

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

The Opportunity

Online Journey Coordinator responsible for B2B digital Sales promotion and activation plan through 2 main Apps (Pepsico and Bees).
* Coordinate online journey, media, activation, inovation and promotion calendar for online B2B DTS customers (Short, Mid and Long term plans) aligned with Brazil's digital strategy for online growth (more than 200 thousand DTS customers);
* Define and execute Short and Mid term Activation & Innovation Calendar to specific clusters and regions based on insights to increase convertion and results;
* Coordinate and lead 3rd part suppliers such as GHFLY, Bees (Ambev) and also PepsiCo;
* Execute, analyse and get insights from test & learn pilots and promos to attract, retain and boost our digital customers;
* Define Loyalty Program activation plan through Bees and PepsiConnect Apps;
* Execution CRM Sales Force Marketing Cloud;
This is an important position to coordinate and execute B2B digital activation plan, maximizing plataform tools, focused on digital transformation. This role will also connect with different stakeholders and suppliers.

Your Impact

* Coordinate online journey, media, activation, inovation and promotion calendar for online B2B DTS customers (Short, Mid and Long term plans) aligned with Brazil's digital strategy for online growth (more than 200 thousand DTS customers);
* Define and execute Short and Mid term Activation & Innovation Calendar to specific clusters and regions based on insights to increase convertion and results;
* Lead Briefing campaigns and media activation briefing to media agency and coordinate end to end process from creative to post morten analysis for all online journey pieces;
* Execute, analyse and get insights from test & learn pilots and promos to attract, retain and boost our digital customers;
* Develop and analyse KPIs to mesure campaigns effectiveness;
* Customer centric focus to define and execute action plans;
* Define Loyalty Program activation plan through Bees Apps.
* Coordinate and lead 3rd part suppliers such as Bees (Ambev) and also PepsiCo team;
Guarantee good relationship and alignments with Pepsico main steakholders: Strategy&Transformation Team, Sales team, Trade MKT (DX), Pepsico Connect Team, Sales strategy & Intelligence Team, IT Team, GBS Team, Finance, MKT, Latam Team, Global Team;
Qualifications

Who Are We Looking For?

* 5+ years of trade MKT, sales strategy, sales execution, commercial planning and/or sales capabilities experience, digital MKT/Strategy/comercial
* Network building skills and Interpersonal relationship;
* Ability to influence and engage;
* Experience in leadership positions with team management directly or indirectly reports (desirable);
* Analytical capability;
* Ability to perform proactive and manage multiple projects simultaneously;
* Organization and planning skills;
* Leadership and communication skills;
* Digital sales, strategy and operation (desirable);
* Graduates in Marketing, Administration, Economics, Engineer or related areas;
* Languages: English and/or Intermediate Spanish;

 

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

 
* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity

Online Journey Coordinator responsible for B2B digital Sales promotion and activation plan through 2 main Apps (Pepsico and Bees).
* Coordinate online journey, media, activation, inovation and promotion calendar for online B2B DTS customers (Short, Mid and Long term plans) aligned with Brazil's digital strategy for online growth (more than 200 thousand DTS customers);
* Define and execute Short and Mid term Activation & Innovation Calendar to specific clusters and regions based on insights to increase convertion and results;
* Coordinate and lead 3rd part suppliers such as GHFLY, Bees (Ambev) and also PepsiCo;
* Execute, analyse and get insights from test & learn pilots and promos to attract, retain and boost our digital customers;
* Define Loyalty Program activation plan through Bees and PepsiConnect Apps;
* Execution CRM Sales Force Marketing Cloud;
This is an important position to coordinate and execute B2B digital activation plan, maximizing plataform tools, focused on digital transformation. This role will also connect with different stakeholders and suppliers.

Your Impact

* Coordinate online journey, media, activation, inovation and promotion calendar for online B2B DTS customers (Short, Mid and Long term plans) aligned with Brazil's digital strategy for online growth (more than 200 thousand DTS customers);
* Define and execute Short and Mid term Activation & Innovation Calendar to specific clusters and regions based on insights to increase convertion and results;
* Lead Briefing campaigns and media activation briefing to media agency and coordinate end to end process from creative to post morten analysis for all online journey pieces;
* Execute, analyse and get insights from test & learn pilots and promos to attract, retain and boost our digital customers;
* Develop and analyse KPIs to mesure campaigns effectiveness;
* Customer centric focus to define and execute action plans;
* Define Loyalty Program activation plan through Bees Apps.
* Coordinate and lead 3rd part suppliers such as Bees (Ambev) and also PepsiCo team;
Guarantee good relationship and alignments with Pepsico main steakholders: Strategy&Transformation Team, Sales team, Trade MKT (DX), Pepsico Connect Team, Sales strategy & Intelligence Team, IT Team, GBS Team, Finance, MKT, Latam Team, Global Team;

Requisiti del candidato:

Who Are We Looking For?

* 5+ years of trade MKT, sales strategy, sales execution, commercial planning and/or sales capabilities experience, digital MKT/Strategy/comercial
* Network building skills and Interpersonal relationship;
* Ability to influence and engage;
* Experience in leadership positions with team management directly or indirectly reports (desirable);
* Analytical capability;
* Ability to perform proactive and manage multiple projects simultaneously;
* Organization and planning skills;
* Leadership and communication skills;
* Digital sales, strategy and operation (desirable);
* Graduates in Marketing, Administration, Economics, Engineer or related areas;
* Languages: English and/or Intermediate Spanish;

 

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

 
* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization