Consumer Insights Analyst

Descrizione del lavoro:

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you'll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay's and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you'll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.
Responsibilities

The Opportunity
The Insights Analyst supports commercial decision-making by delivering clear, actionable consumer and shopper insights. Working closely with the Commercial Insights Manager, the role translates data into simple narratives that strengthen channel strategies, customer plans, and execution performance.

Your Impact
* Translate consumer, shopper, and marketplace data into clear, actionable insights that guide commercial planning and decision-making.

* Support channel and customer strategies by generating insights on missions, behaviors, opportunities, and growth drivers.

* Build and deliver SOM narratives, tailored to regional execution, supporting plan makers

* Evaluate in-store and digital execution performance, identifying drivers of conversion and opportunities to improve execution quality into SOM

* Integrate multiple data sources into simple, compelling stories to support senior-level conversations and strategic forums.

* Embed a consumer- and shopper-first mindset within commercial teams, fostering better decision-making.

* Collaborate with external agencies and data partners to manage studies, ensure quality delivery, and connect technical outputs to commercial needs.
Qualifications

Who Are We Looking For?
* Fast learner: ability to learn and apply learnings into business narratives.
* Ability to influence strategic agendas and drive impactful business narratives.
* At least 4-5 year-expertise on theoretical and practical knowledge in quantities and qualitative research tools, statistics, sensorial analysis techniques. Trade MKT, DX &
* RGM background are a plus.
* Advanced English (written and reading skills).
* Ability to propose solutions, creative pathways for problem solving
* Ability to adjust to multiple and different agendas: Consumer, Shopper and DX
* Advanced skills to navigate in the organization and connect with multiple partners
* Curiosity as a central behavior to drive change and impact into our business.
* Drive, drive, drive
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:
* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

The Opportunity
The Insights Analyst supports commercial decision-making by delivering clear, actionable consumer and shopper insights. Working closely with the Commercial Insights Manager, the role translates data into simple narratives that strengthen channel strategies, customer plans, and execution performance.

Your Impact
* Translate consumer, shopper, and marketplace data into clear, actionable insights that guide commercial planning and decision-making.

* Support channel and customer strategies by generating insights on missions, behaviors, opportunities, and growth drivers.

* Build and deliver SOM narratives, tailored to regional execution, supporting plan makers

* Evaluate in-store and digital execution performance, identifying drivers of conversion and opportunities to improve execution quality into SOM

* Integrate multiple data sources into simple, compelling stories to support senior-level conversations and strategic forums.

* Embed a consumer- and shopper-first mindset within commercial teams, fostering better decision-making.

* Collaborate with external agencies and data partners to manage studies, ensure quality delivery, and connect technical outputs to commercial needs

Requisiti del candidato:

Who Are We Looking For?
* Fast learner: ability to learn and apply learnings into business narratives.
* Ability to influence strategic agendas and drive impactful business narratives.
* At least 4-5 year-expertise on theoretical and practical knowledge in quantities and qualitative research tools, statistics, sensorial analysis techniques. Trade MKT, DX &
* RGM background are a plus.
* Advanced English (written and reading skills).
* Ability to propose solutions, creative pathways for problem solving
* Ability to adjust to multiple and different agendas: Consumer, Shopper and DX
* Advanced skills to navigate in the organization and connect with multiple partners
* Curiosity as a central behavior to drive change and impact into our business.
* Drive, drive, drive
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:
* Opportunities to learn and develop every day through a wide range of programs.
* Internal digital platforms that promote self-learning.
* Development programs according to Leadership skills.
* Specialized training according to the role.
* Learning experiences with internal and external providers.
* We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
* Financial wellness programs that will help you reach your goals in all stages of life.
* A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
* And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization