Marketing Manager-PCIO-FraBeN-Rungis

Descrizione del lavoro:

JOB DESCRIPTION:

Marketing Manager-PCIO-FraBeN

Essential job Responsibilities
Objectives:

Supporting the business to spot, shape and deliver opportunities to meet the short- and long-term business vision and PCIO France goals while driving sustainable growth through data-driven insight, customer-centric marketing, winning innovation beyond product, and flawless execution. Engaging with KOL, scientific societies, ministry of health to build plan to increase awareness and adoption of PCIO (Imaging, Physiology & Orbital).

Responsibilities:

* Operationalize PCIO plan revenue & Divisional Margin achievement
* Achievement of market share goals and value maximization for all PCIO product areas
* Effective development and implementation of marketing strategies and activities throughout France.
* Brand Differentiation and Value Preservation / Creation
* Adapting global and region marketing strategies to local market needs
* Geography influencer and monitor of market activities across EMEA
* France lead for input into, and high-level execution of, regional strategies across EMEA geography for maximum impact and outcomes to the PCIO business
* Work in close cooperation and influence EHQ and global Marketing to ensure optimal implementation and alignment to achieve business objectives in France.
* Partner with the EMEA marketing group to develop the products and materials that support our strategies
* Link and implement programs together with the Medical Affairs group to create preferential market growth & share attainment.
* Equip the sales team with expertise and ability to support PCIO cases autonomously
* Monitoring and Intelligence methods to stay ahead of market trends and competitive strategies
* Provide insights for financial planning and forecasting as well as strategic planning exercises
* Understands, analyzes and accurately interprets key financial performance indicators for PCIO business and how AV solutions will impact targeted financial objectives
* Manage one alternant to drive PCIO tactics implementation in France

Knowledge & Skills:
* In depth understanding of the FraBeN landscape in PCIO
* Medical Device industry and market trends knowledge
* High level business and financial acumen
* PCIO product and service knowledge
* Strong communication & influencing skills
* Ability to build long term strategic and senior level relationships
* Business Planning and project planning
* Analytical, Creative and operational high-level marketing skills

Required competencies:
* Leading and influencing through strong marketing plans & strategy, ensuring credibility across all levels of stakeholders
* Recognized as someone with in-depth understanding of the business drivers, and skilled at spotting and setting early and predictive performance indicators
* Ability to interface with key customers and opinion leaders
* Results driven
* Creative thinking
* Strong customer orientation
* Strategically minded
* Adaptability - challenges the status quo

Educational requirements:
* Minimum bachelor's degree in science or economics

Experience:
* Minimum 10 years related sales/marketing experience
* Medical education or previous experience in Medical business is preferred
* Mature product / business life-cycle management would be advantageous
* Track record of tangible results
* Advanced (local) marketing experience
* Large multinational company experience
* Multi-stakeholder experience

Specific requirements:
* Fluent in French and English - Dutch would be advantageous

Location:
Rungis

The base pay for this position is N/A
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Marketing Support

DIVISION:
AVD Vascular

LOCATION:
France > Rungis : Miami Building

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Not specified

MEDICAL SURVEILLANCE:
Not Applicable

SIGNIFICANT WORK ACTIVITIES:
Not Applicable