Communications Manager (m/f/d)

Descrizione del lavoro:

Create Desirability for our brands By Unleashing the full communications potential for Moët Hennessy
The Communication Manager plays a vital role in building our luxury brands and is responsible for communication excellence. The Communication Manager oversees earned communication for a set of brands of the total MH Wines & Spirits portfolio in Germany as well as the German Communications strategy, exciting journalists & consumers with our products and immersive creative experiences. Develop and implement communications concepts / projects together with the local brand team to increase our brand desirability, product visibility and maximize impact on targeted consumers. The responsibilities in Communications include strategic skills, management & people skills as well as strong executional skills, and will be defined in further detail below.
Your role in a nutshell:
* Lead communications for Moet Hennessy Germany and a fixed set of brands, create compelling communications strategies/plans for these brands in collaboration with Maisons & local teams
* Co-develop the communication strategy and co-drive the PR agenda for Moët Hennessy to help achieve key results and commercial objectives across the portfolio increasing brand desirability
* Ensure best-in-class local communications with highest degree of relevance in the market and continue to lead within the industry and beyond through unmatched creative experiences
* Focus strongly on setting and monitoring of KPIs - constantly adapt, based on learnings and results to ongoingly elevate our communications performance
* Further expand an already strong PR network with key press contacts (publisher / chief editor) & key opinion leaders, as well as build on global Moët Hennessy / LVMH stakeholders to maximise PR output (AVE/Reach/Share of Voice vs. Competitors)
* Train & educate German Marketing team on development of communications landscape as well as fuel the organization with trends and innovation in the communications field
Education: Bachelor or Master Degree Business with focus on Communication Languages: Local language (German) required, Fluent in English, French a plus Professional experience & know how: Min 5 years of PR / Media experience in a luxury company and/or PR agency in Germany Strong network in German publisher/chief editors, as well as lifestyle community Experience / Understanding of German consumer behaviour and content consumption habits Strong communication planning experience, as well as collaborating with multifunctional teams Strategic thinking and planning, ability to transfer strategy down to execution Digital acumen / Profound expertise of digital & media landscape Good understanding how to build and position luxury brands - understanding of MH brands Experience in crafting events & luxury experiences for press & key opinion leaders Key Skills & Knowledge Strategic thinking Ability to develop relationships, good presentation skills and ability to interact at senior level Strong creativity and openness to think out of the box and develop new ideas Strong analytical skills Strong skills in organization, building structures, time and project management Personal & interpersonal skills: Drive for results Excellent relationship building and communication skills Influencing and negotiating Skills Attention to detail Effective leadership, team player, collaborative style Ability to network, engage and lead (internal project teams as well as agencies & suppliers) Dealing with ambiguity High degree of flexibility in finding solutions and ways of working using innovation landscape