Manager, Salesforce Marketing Cloud Platform SME

Descrizione del lavoro:

Role Purpose
Influence, manage, execute and optimize a strategic test and learn approach for IHG's customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
Key Accountabilities
* Lead, guide, and support a team of email developers in building, editing, testing, and QA of email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, and programming languages.
* Architect and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability.
* Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools, providing technical leadership and best practices.
* Write and optimize SQL queries to manage and manipulate data within SFMC databases.
* Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.
* Promote and share industry best practices related to development, strategy, testing, and accessibility.
* Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
* Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
* Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
* Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
* Support code reviews, knowledge sharing, and documentation to maintain high-quality standards.
* Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
* Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.
* Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.
* Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.
* Assist in resource planning and workload management within the email development team.
Education
* Bachelor's degree in Computer Science, Marketing Technology, or a related field, or equivalent professional experience.
Technical Skills and Knowledge
* Strong marketing automation strategy and implementation experience with email products, CRM tools and systems
* Experience engaging and influencing cross-functional working partnerships in a global organization
* Experience of working within a complex business with a range of stakeholders with different needs
* Ability to maintain a service-oriented team culture, that delivers consistent, high-quality work for IHG's complex stakeholder group
* Strong project management skills to juggle multiple projects often having tight deadlines
* Excellent organizational skills with extreme attention to detail, accuracy and accountability
* Strong interpersonal and above-average communication skills

Requisiti del candidato:

Role Purpose
Influence, manage, execute and optimize a strategic test and learn approach for IHG's customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
Key Accountabilities
* Lead, guide, and support a team of email developers in building, editing, testing, and QA of email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, and programming languages.
* Architect and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability.
* Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools, providing technical leadership and best practices.
* Write and optimize SQL queries to manage and manipulate data within SFMC databases.
* Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.
* Promote and share industry best practices related to development, strategy, testing, and accessibility.
* Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
* Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
* Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
* Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
* Support code reviews, knowledge sharing, and documentation to maintain high-quality standards.
* Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
* Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.
* Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.
* Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.
* Assist in resource planning and workload management within the email development team.
Education
* Bachelor's degree in Computer Science, Marketing Technology, or a related field, or equivalent professional experience.
Technical Skills and Knowledge
* Strong marketing automation strategy and implementation experience with email products, CRM tools and systems
* Experience engaging and influencing cross-functional working partnerships in a global organization
* Experience of working within a complex business with a range of stakeholders with different needs
* Ability to maintain a service-oriented team culture, that delivers consistent, high-quality work for IHG's complex stakeholder group
* Strong project management skills to juggle multiple projects often having tight deadlines
* Excellent organizational skills with extreme attention to detail, accuracy and accountability
* Strong interpersonal and above-average communication skills