Sales Representative (Mexico)

Descrizione del lavoro:

Company Description:

At Lely, we believe in achieving a sustainable, profitable and enjoyable future for dairy farmers by combining robotisation, engineering and farming expertise. It all started with a dream cherished by two brothers in Maassluis (the Netherlands) more than 75 years ago, and ever since, we have worked to become innovative market leaders in automated systems for dairy farmers across the globe. With a team of 2,500 professional specialists, we work constantly to bring revolutionary solutions for the dairy industry.
Lely is an international family-owned business that operates through a strong international structure. From our headquarters in Maassluis, the Netherlands, we manage nine regional clusters, each responsible for coordinating activities across a group of countries. Within these clusters, we collaborate with more than 200 Lely Centers around the world. These Lely Centers are Lely´s route to the market. Some are independently run franchise partners, others are fully owned by Lely. The Lely-owned Centers reflect our long-term commitment to the region and our belief in developing scalable, high-quality operations in-house.

Job Description:

Are you ready to be on the road, visiting farms, building relationships, and closing deals? Lely is entering the Mexican market, with pour base in Querétaro and we are looking for a hands-on Sales Representative who will actively drive the adoption of our robotic milking solutions. This is a operational sales role, focused on direct customer interaction and commercial results.
As Sales Representative, you will be the face of Lely in Mexico. You will spend most of your time visiting dairy farms, explaining our Robotic Milking solutions, advising farmers, and converting opportunities into sales. You operate independently in the field, while working closely with colleagues at our headquarters in the Netherlands and the wider Lely network. Together, you ensure that farmers experience the full value of our innovative solutions, from first contact to successful installation and start-up.
Within this role, you have a unique opportunity to grow together with the Mexican market. You will start by doing the groundwork, actively building awareness, opening doors, and converting opportunities into sales. As adoption increases and the business matures, your impact becomes visible and tangible. Based on your performance and the growth of the market, you can develop further towards a Sales Lead role, taking on more strategic responsibility and supporting the expansion of the local sales organization.
Role Responsibilities and Collaboration
In this role, you will be part of a small, dedicated team working closely with technical support specialists, farm support specialists, and the local Manager Finance and Compliance. This collaborative environment ensures that you and your colleagues can effectively support customers, particularly during the critical start-up phase of their engagement.
Your technical colleagues will be responsible for maintaining service excellence, allowing you to focus on supporting customers and their needs. You will report directly to the Cluster Manager New Markets, who is based at the head office in the Netherlands. This reporting structure provides you with clear guidance and connection to the broader organization while enabling you to contribute meaningfully at the local level.
What is your role?
In this role, you are responsible for generating and closing new business in the Mexican dairy market. You actively approach farmers, build trust-based relationships, and translate their needs into concrete solutions from Lely.
Your main responsibilities are:
* Actively visiting dairy farms to identify opportunities and sell Lely's robotic milking solutions.
* Explaining the technology and its benefits to farmers, using your dairy knowledge to advise with confidence.
* Generating and nurturing leads through cold acquisition, referrals, events, and national trade fairs.
* Managing the full sales cycle, from first contact to negotiation and deal closing.
* Maintaining a clear sales pipeline and achieving agreed sales targets.
* Collecting market insights and customer feedback

Qualifications:

You are a proactive and driven sales professional who enjoys being in the field and taking ownership of results. You feel comfortable working independently in a developing market and are motivated by working in a structured way closing deals and building long-term customer relationships.
You bring:
* Proven experience in direct, field-based sales, preferably in the dairy or agricultural sector.
* Strong knowledge of dairy farming, enabling you to clearly explain technical products and processes.
* Experience or affinity with sectors such as dairy technology, milking equipment, feed, animal health, or veterinary products.
* A hands-on, self-starting attitude with a strong focus on results.
* Willingness to travel extensively, visit farms daily, and represent Lely at national trade fairs.
* Excellent communication skills in Spanish and English, spoken and written.
* Openness to relocation to Querétaro Mexico, or already based there.
* Ambition and potential to grow into a future team lead role as the business expands.
This role is ideal for a young, eager professional who wants to make an impact in the field, develop commercially, and grow together with Lely in an exciting new market.

Additional Information:

Working at Lely means contributing to sustainable progress within one of the most innovative organizations. You contribute to making the agricultural sector future-proof - and we make sure that you get all the space, resources and support you need to do so.
* An international working environment with opportunities for own initiative and entrepreneurship.
* Good growth opportunities: you are in control of your development and can choose from various training courses through our Lely Academy - from personal development to job-specific training