DI Channel Marketing Specialist

Descrizione del lavoro:

DI Channel Marketing Specialist
For Sony Europe B.V., Poland Branch
Location: Warsaw

Job:
Support PIC of DI community to improve quality of support & increase frequency of approach for TGT community to switch competitor's customer to Sony, and maximize Sony Online DI Sales and Online In-house-share for responsible accounts. Leading Sony's efforts with our retail partners, as the functional Online expert, to maximize and optimize Sony's online presence and online marketing during the full consumer journey (from awareness to orientation, conversion and retention). On top of this, negotiate with dealer to contact their customer to maximize customer lifetime value(e-CRM management).
Reporting/location:
Direct reporting, and physically seated next to Channel sales manager.
Indirect reporting to Head of Trade Marketing to align Online category communication/promotion strategies and monitor/coach Online marketing efficiency.

Community approach support:
* Event support such as packing/sending equipment, creating Sony booth at event, user support during event
* Packing/sending equipment for personal trial
* Sony online community management (create post such as event/new model info, answering question from community member)
* Plan & execute activity in Sony online community to accelerate member's photo shooting activity such as posting their photo, participate our event, increase personal trial.

Online Genba:
Perfect Online execution for accounts responsible regarding:
* Product ramp-up (Live at launch; product reviews; new model PR, etc)
* Rich content (product pictures; relevant descriptions, etc)
* Share-of-voice management: Plan and manage targeted Sony visibility on customer main pages, category page, search etc)
* Sell-up and basket sales opportunities
* Online product availability ( In-stock-ratio )
* Create yearly promotion plans for Online & Offline activities
* Create forecast plan for online sales sell-in/sell-out ( based on GFK trends & previous sell out & online campaigns uplifts )
* Defining optimal Online sales ( based on Market Share - account & product , Sell out Offline & Online , IHS development )
* Sony Online In-Stock-ratio ( online product availability )
* Online forecast accuracy ( sell in & sell out in Online )
* Manage and coordinate first of all digital marketing activities in Key dealers but also offline
* Create a promotion plan for tow channels online & offline for 1 and 2H FY
* Support the goals set in the sales plan
* Work close with Head of Marketing Online Marketing department Specialist and the sales team
* Plan and execute initiatives to reach the target audience through appropriate channels
* Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
* Develop and maintain business relationship with dealer Online department / Online Managers
* Develop and maintain relevant tools to track online KPI's in cooperation with dealer Online Managers
* Online Marketing: Initiate, Develop & Implement Online promotion plans (Retail; Sony generic / Category specific) together with Channel Sales management:
* Defining optimal promotional proposition and communication message
* Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sell-out & In-House-Share KPI's
* KPI's. Sony Online In-House-share, Online Sell-out, Net Sales, attachment ratio's, Online Average Selling price
* Sony Online content quality and Sony share-of-voice
* Campaign effectiveness and efficiency (reach, click-through, conversion, ROI)
* Account budget spending (Sales Tactical, Year agreement Coop, local A&P)

Offline Genba:
Perfect Offline execution for accounts responsible regarding:
* Marketing content implementation (promotions; relevant descriptions, etc)
* Shelf share management: Check and plan Sony visibility on customer stores
* Sell-up and basket sales opportunities
* Sony Offline In-Stock-ratio (stores product availability)

Online/Offline Marketing:
* Initiate, Develop & Implement Online/Offline promotion plans (Retail; Sony generic / Category specific) together with Channel Sales team:
* Defining optimal promotional proposition and communication message
* Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sell-out & In-House-Share KPI's
CRM:
* CRM activity planning by dealer, and negotiate with dealer to proceed effective dealer e-CRM activity in regular basis
* Proceed activity to increase My Sony members
* Plan & execute activity to encourage My Sony members to purchase another DI product

KPI's:
* DI Sell-out, Net Sales, MP
* No. of TGT community member who tried Sony equipment
* No. of TGT community member who changed their equipment from competitor to Sony
* Sony Online content quality
* No. of e-CRM approach by key dealer
* e-CRM effectiveness and efficiency (reach, click-through, conversion, ROI)

Your New Office:
Based at the Warsaw Office you will enjoy a modern working environment. Our office is part of City Gate and is located near the center of Warsaw, on the border of the Central Business District (COB) and Wola. This location guarantees easy access to the facility, both by public transport and by car, and additionally there are metro stations of line 1 (Ratusz Arsenał) and line 2 (Rondo Daszyńskiego) nearby. We have an onsite canteen and café, with free coffee/tea available in the office kitchen.

Life at Sony
We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.

You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!

Bring your uniqueness to Sony
We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony's purpose - 'to fill the world with emotion, through the power of creativity and technology'. We want you to bring your unique self to work and help shape our culture.

We are Sony Europe
Our people collaborate in an environment of respect, integrity, and open-mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.

With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.

Bring your passion, creativity and ambitions to Sony Europe. Apply now, and let's create the future together.

Equal Opportunity
Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.

Disability Accommodation for Applicants to Sony Europe
Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at AccommodationRequest@eu.sony.com or by mail to: Sony Europe Limited, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required.

Recruitment Fraud Notice
Please be aware that unauthorised individuals or organisations may attempt to solicit personal information or payments from job applicants by impersonating our company through fraudulent job postings. While we take these matters seriously, we cannot control third-party websites. To protect your personal information, please verify that any job posting you respond to also appears on our official Sony Europe Career Portal. Please also be advised that we never request payment or personal financial information